Prada A/W 2018
Miuccia Prada prepares for a nuclear fallout at the Fondazione Prada
Scene setting: As guests flocked to the Prada A/W 2018 show, held at the Rem Koolhaas-designed extension of the Fondazione Prada, Instagram feeds being filling with images of the sky that surrounded the show. Huge neon signs illuminated the air — a flaming wedge heel from its S/S 2012 collection, the silhouette of a cartoon monkey, a bunch of bananas, and a scaly Stegosaurus. These were symbols borrowed from the brand’s A/W 2018 men’s show earlier this year, only emphasised by the release of a set of colourful Prada GIF’s launched on Instagram’s ‘Stories’ service. As guests — which included Prada collaborator Wes Anderson and Bill Murray — poured up the stairs and piled into escalators, they stepped into a sleek black-floored show space that appeared to fall away under their feet, revealing the illuminated Prada skyline as a backdrop.
Mood board: The layers to a Prada show are notoriously complex, as hard to unpack as the crates and boxes, which lined the brand’s A/W 2018 men’s show space. This was a collection packed with neon brights, swathes of protective net and padded nylon-garments worn after a chemical spill or a nuclear fallout. Bright strapless dresses covered with layers of beaded lace, fringed flapper dresses in shades of toxic gunge, colourful tweed jackets and bandeaus, leather coats with fluoro-fake fur collars and sporty zip-up sweaters branded with the futuristic Prada logo showcased during it’s men’s show.
Finishing touches: For her men’s show Miuccia Prada had classics on her mind. She asked four design heroes to create pieces in the brand’s signature nylon fabrics that propelled her into fame in the late eighties. For the brand’s A/W 2018 women’s offering, nylon accessories came in puffy oversized clutches and tote bags in fluoro-brights. For protection against that threat of toxic waste, the label advised thick-soled workman’s boots, or bright toggled leg coverings, raver bucket hats and neon-tinted sunglasses. Identity cards were pinned to model’s chests and bows of bright net hung from their hair – corporate yet pretty, nuclear fallout chic.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Kapwani Kiwanga considers value and commerce for the Canada Pavilion at the Venice Biennale 2024
Kapwani Kiwanga draws on her experiences in materiality for the Canada Pavilion at the 60th Venice Biennale
By Hannah Silver Published
-
Marcio Kogan’s Studio MK27 celebrated in this new monograph from Rizzoli
‘The Architecture of Studio MK27. Lights, camera, action’ is a richly illustrated journey through the evolution of this famed Brazilian architecture studio
By Jonathan Bell Published
-
Minotti presents Giampiero Tagliaferri’s Supermoon sofa at Salone Del Mobile 2024
Minotti brings its new Supermoon collection to Salone del Mobile 2024, with a unique blend of Milanese and Californian aesthetics
By Jasper Spires Published
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
By Jack Moss Last updated
-
Scene-stealing runway sets from A/W 2022 menswear shows
A Kubrickian space odyssey at Prada; a recreation of the Pont Alexandre III in Paris at Dior; and colourful, artist-created flags at Loewe: explore the best runway sets from the A/W 2022 menswear shows
By Laura Hawkins Last updated
-
Milan Fashion Week men's A/W 2022: Prada to Fendi
A Prada catwalk peppered with Hollywood stars; menswear's new erogenous zones and a modern take on classic silhouettes: all you need to know about Milan Fashion Week men's A/W 2022
By Laura Hawkins Last updated
-
Milan Fashion Week A/W 2021: designers riff on romp and relaxation
Milan Fashion Week offered a wardrobe for life after lockdown, by brands including Fendi, Prada, Salvatore Ferragamo, Valentino and Giorgio Armani
By Laura Hawkins Last updated
-
Fendi to Dior: A/W 2021’s standout menswear shows
Join us as we delight in the A/W 2021 menswear shows, featuring digital catwalk collections from brands including Fendi, Prada, Dior and Louis Vuitton
By Laura Hawkins Last updated
-
Miuccia Prada and Raf Simons rove the digital realm for S/S 2021
‘Technology is a part of humanity itself’ said the duo of their live streamed S/S 2021 show
By Laura Hawkins Last updated
-
Recapping Milan’s virtual mens fashion week
Themes of rebirth, re-emergence and reflection embodied the season's multimedia events
By Pei-Ru Keh Last updated
-
The filmic vision of Paris’ virtual men’s fashion week
Take an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
By Pei-Ru Keh Last updated