Prada and OMA catwalk collaborations
![Catwalk collaborations](https://cdn.mos.cms.futurecdn.net/e7SJ5csTqRafgwmbjm6wZS-415-80.jpg)
Prada and Dutch architect Rem Koolhaas have been collaborating for a decade, and whilst the best-known fruits of the partnership are probably their innovative architectural excursions – think Seoul’s Transformer project and the Prada Epicenter in New York – those on the inside track have, for the past five years or so, been exposed to another side of the creative partnership.
Koolhaas, his Rotterdam-based design studio OMA and the AMO think tank, have, since 2004, collaborated with the Italian house on Prada's catwalk shows.
See our gallery of Prada catwalk show venues over the years, starting with the most recent above
Adapting the expansive interior space that is part of Milan’s Prada Fondazione in order to meet Koolhaas’s exacting design agenda, the shows are consistently groundbreaking - creating a benchmark in show design not found anywhere else in the industry.
Beginning back in 2004, the show collaborations kicked off with the men’s AW outing, featuring a relatively simple series of OMA designed wallpapers draped throughout the space. Recent years however have seen Koolhaas and his team at OMA turn the traditional runway concept on its head, in characteristically innovative style.
Earlier this week saw the presentation of Prada's SS 2010 collection in Milan. Designed to split the audience down two sides of an abstracted wall – which came punctuated by seven regularly spaced doors – the openings provided the audience with a fleeting glimpses of the models, whilst 12 projections emulating the interior spaces of grand dame hotels came splashed across the walls - creating a beguiling, through-the-looking-glass effect.
As such, in celebration of the past 10 years of collaborative bliss, we thought we would offer a peek at the best products of the OMA-meets-Prada partnership.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.
-
Fendi’s sci-fi collaboration with MAD Architects looks to have descended from a distant realm
A version of Fendi’s ‘Peekaboo’ handbag and an ergonomic sneaker are shaped by MAD Architects’ Ma Yansong’s ‘strange, unfamiliar’ eye in the Italian house’s latest collaborative project
By Jack Moss Published
-
Guest editor Laila Gohar: ‘Your nicest porcelain should be used whenever you can – every day is an occasion’
For the October 2024 issue of Wallpaper*, chef and artist Laila Gohar takes the reins as one of three guest editors, choosing to examine the social cohesion that is provided by the meals we eat – and the places that administer them – as a means of explaining her own drive to share and entertain
By Tilly Macalister-Smith Published
-
Tour the new Four Seasons Osaka, where time stands still
Set within a 49-storey tower, Four Seasons Osaka takes the traditional ryokan experience to new heights
By Danielle Demetriou Published