The ubiquitous skincare company Nivea has opened a new flagship store, housed within an outlet hub close to Rome.
The project was conceived by architect Matteo Thun’s firm in close contact with the Nivea team, in order to create a space that would convey the skincare brand’s identity in the most evocative and appropriate way.
Purity, simplicity, care and trust are the core values of the German skincare brand, and these had to somehow be represented in the interiors of the store. By using walnut for the flooring and oak for the shelving, the architects created a warm, welcoming environment, highlighting the products on display.
Modular shelving allows visual merchandisers to display products in creative ways and closed units make great use of accessible storage. Neutral tone natural surfaces – such as wooden furniture – carefully placed around the store for merchandising and relaxing purposes enrich the warm environment, adding some comfort to the space's overarching minimalism. An integrated spot light system periodically shifts focus, highlighting different areas at different times.
Nivea's customary white and blue colour scheme, as well as the rounded shape of the products, define the contemporary and timeless design of the store.
The space follows ‘A concept that fully reflects the soul of this iconic brand,' Thun explains. 'The store is just the stage for the products – the product is the hero!’
Thun’s firm worked in close contact with the Nivea team, in order to create a space that would convey the skincare brand’s identity in the most evocative and appropriate way
Neutral tone natural surfaces carefully placed around the store for merchandising and relaxing purposes enrich the warm environment
Nivea's customary white and blue colour scheme, as well as the rounded shape of the products, define the contemporary and timeless design of the store
INFORMATION
For more information, visit Matteo Thun’s website
Photography: Thomas Pagani
ADDRESS
Nivea
Valmontone Outlet
Via della Pace località Pascolaro
Valmontone
00038 Roma
-
This picky customer finds ‘perfection’ at Nipotina, Mayfair’s new pizza and pasta jointWallpaper* contributing editor Nick Vinson reviews Nipotina, a new Italian restaurant in London offering a carefully edited menu of traditional dishes
-
Giant cats, Madonna wigs, pints of Guinness: seven objects that tell the story of fashion in 2024These objects tell an unconventional story of style in 2024, a year when the ephemera that populated designers’ universes was as intriguing as the collections themselves
-
How 2024 brought beauty and fashion closer than ever before2024 was a year when beauty and fashion got closer than ever before, with runway moments, collaborations and key launches setting the scene for 2025 and beyond
