Nike has produced a new take on the London Tube map, charting how many NikeFuel points you would earn with one of its Nike+ FuelBands if you decided to walk between stations (Zone 1 only) rather take the underground. In this short film, the team behind the map talk about their plodding and plotting
You may have spotted people carefully studying retro-futuristic looking wristbands with flashing digits. You may already own such a thing and now be oddly obsessed by those LED readings. The Nike+ FuelBand has become a favourite tool for those intent on turning their daily life into a constant data stream or who simply want to put a number to how active or inert they have been in any one day.
The Nike+ FuelBand, using smart sensors and complex algorithms, rewards you with NikeFuel depending how much you have moved. Aiming to encourage more get up and go, and recruit more Fuel Bandits, Nike has now produced a new take on the London Tube map, charting how many NikeFuels you would earn if you decided to walk between stations (Zone 1 only) rather than get shunted around underground.
'Urbanist', researcher and keen walker John Bingham-Hall walked the routes - adding scenic diversions here and there - and clocked up the NikeFuel points. These were then crunched and converted into cartography proper by the Centre for Advanced Spacial Analysis, part of University College London. The results were then handed to designer and 'visualiser' David Luepschen to turn into a graphically pleasing map, downloadable here or at www.nike.com/fuelband. A pocket-sized version of the map is also available in key London Nike stores.
'Urbanist', researcher and keen walker John Bingham-Hall walked the routes - adding scenic diversions here and there - and clocked up the Fuel points. These were then crunched and converted into cartography proper by the Centre for Advanced Spacial Analysis, part of University College London. The results were then handed to designer and 'visualiser' David Luepschen to turn into a graphically pleasing map, downloadable here
-
Six brilliant bars for your 2025 celebrations, hot off the Wallpaper* travel deskWallpaper’s most-read bar reviews of the year can't be wrong: here’s inspiration for your festive and new year plans, from a swanky Las Vegas lounge to a minimalist London drinking den
-
Misfires and Monstrosities: three vehicular design disasters that show taste is in retreatFrom a multi-million dollar piece merchandise to a wretched Rolls-Royce, these are the low points of the year in transportation design
-
Thirty years after Dog Man Star, Brett Anderson looks back on Suede's album coversBrett Anderson talks cover art, photography and iconic imagery
-
The finest Google Doodles of all timeOn 20 August 1998, a week before a two-year-old Google become an incorporated company, founders Larry Page and Sergey Brin were heading to Burning Man festival. To mark themselves ‘out of office’ on their email signatures, they decided to overlay the famous Burning Man stick-figure on the Google logo (which then came with a Yahoo-style exclamation mark, as if it needed to announce itself). The idea lay dormant until 2010, when then-intern Dennis Hwang (who went onto become Google webmaster, amongst other more recent titles) was tasked with decorating the logo for Bastille Day, sparking eight years of marking important moments in history with a graphic, digital ephitaph. What started as an ‘out of office’ scribble has become an artform, celebrating Calder to Kadinsky; Zaha Hadid to Mies van der Rohe.
-
Nike GO FlyEase breaks free from conventionWe go toe-to-toe with Nike's Kathy Gomez in an interview that discusses the new GO FlyEase technology
-
Above the fold: a visual history of the internetTake your browsing low-fi with Taschen’s fascinating – and very physical volume – on the history of web design
-
The high energy highlights from Nike’s 2020 Future ForumNike has revealed its latest performance innovations for the Tokyo 2020 Olympics as well as highlighting the products that will take centre stage this summer
-
Nike breaks the mould with Joyride cushioning systemSet to put a new bounce in your step, the brand’s latest innovation-packed running shoe features a dynamic footbed made of thousands of TPE beads
-
Behind the scenes of Nike’s new 3D-printed Flyprint performance footwear
