It's not often that girls get to have all the fun, but in the case of 45 Grand, Nike's new female-only fitness hub, it's the honest truth. Occupying a spacious warehouse that served as a metal workshop and then a design showroom in its past lives, 45 Grand has been transformed into an exclusive fitness studio and showroom where Nike's VIPs can work with its world-class trainers and preview pieces from its current and special edition women's collection - all by invitation only.
Peeking in through the building's glass garage-style frontage, passers-by can catch a glimpse of 45 Grand's alluring studio space, which was designed by Rafael de Cárdenas in partnership with creative director Jen Brill. Encased by an undulating wall of frosted fins that protects guests' privacy while still letting natural light filter through, the studio is an exciting combination of glamour and athleticism, rolled into one.
The state-of-the-art studio is stylishly kitted out with all-black kettle bells, medicine balls, skipping ropes and yoga mats. The space is surrounded by mirrors and features a tiered stage at one end where guests can dip, jump and leap their way towards a better physique. A generous skylight overhead allows more light to flood in, while the floor is lined with a rubberised surface known as Nike Grind - made from worn out sports shoes that have been ground down and shredded to form a responsive surface to exercise on. As guests venture in and out, vitrines containing archive pieces such as the running shoes worn by women's Olympic marathon champion Joan Benoit Samuelson, and Serena Williams' custom-designed denim skirt and black studded tank tennis ensemble from the 2004 US Open, serve as beacons of inspiration.
Beyond the studio lies a Byredo-laden locker room and a reception area where guests can peruse current season gear and access the studio's schedule of cardio, yoga and barre-inflected training via touch screen. All workout programmes are customised, of course, to suit each individual's needs, but there are also a slew of Nike+ Running and Training group sessions to enjoy communally too. Upstairs on the mezzanine level, a private lounge adorned with pink tufted sofas forms an inviting surrounding for guests to take in the limited edition collections, such as the Nike x Sacai range, or have trousers hemmed and bras fitted to ensure that nothing hinders their performance. A treadmill is on hand for the studio's experts to gauge one's fitness and gait.
In addition to the on-site training, 45 Grand will host special events to honour Nike's athletes and celebrate key moments in sports, such as the upcoming Women's World Cup, US Open and other activities in the run up to Rio 2016. With all this inspirational fodder on offer, we've never been more ready to work up a sweat.
The sleek wall of frosted fins serves as a glamorous backdrop for the contrasting garage-style frontage
Nike Grid, a rubberised floor, is made from worn out sports shoes to create a surface to exercise on
The locker room makes a design statement of its own, with modern aesthetics and indulging Byredo products
Nestled on the mezzanine level, the private lounge adorned with pink tufted sofas, invites guests to admire limited edition collections, such as the Nike x Sacai range
ADDRESS
45 Grand Street
New York NY 10013
-
Wallpaper* checks in at the refreshed W Hollywood: ‘more polish and less party’The W Hollywood introduces a top-to-bottom reimagining by the Rockwell Group, capturing the genuine warmth and spirit of Southern California
-
Book a table at Row on 5 in London for the dinner party of dreamsRow on 5, located on the storied Savile Row, emerges as a perfectly tailored fit for fans of fine dining
-
How a bijou jewellery salon in Monaco set the jewellery trends for 2025Inside the inaugural edition of Joya, where jewellery is celebrated as miniature works of art
-
Home workout equipment: game-changing designsThe best home workout equipment places an equal premium on function and aesthetics
-
The best gyms around the world for design buffs in 2018 -
Skate park design goes to the British seaside with Guy Hollaway’s F51F51 is Folkestone's brand new, dedicated, multistorey skate park, courtesy of the Roger De Haan Charitable Trust and Hollaway Studio
-
Community centre architecture redefined: Holborn House by 6a and Caragh Thuring opensHolborn House by 6a Architects and Caragh Thuring opens for the Holborn Community Association in London, bridging art and community architecture with people at its heart
-
Pink concrete skatepark is a striking urban landmark in the Chihuahuan DesertA team of architects, landscape designers, sociologists and urban planners came together to create La Duna, a fine example of skatepark architecture on the northern border of Mexico
-
Last chance to play: Yinka Ilori's colourful basketball court in Canary Wharf is a slam dunkArtist and designer Yinka Ilori applied his signature colourful geometries to his design for this new public basketball court in Canary Wharf, London
-
Building muscle: London architecture walks and runsTry these London architecture walks and runs for some physical and intellectual edification
-
Janne Tuunanen captures modernist architecture of renovated Helsinki Olympic StadiumPhotographer Janne Tuunanen captures the sharp modernist architecture of the recently renovated Helsinki Olympic Stadium in Finland in his latest series
