When the first Aram store opened its doors on London's King's Road in 1964, the idea of accessible, high-end designer furniture to buy for your own home was, for many, an alien concept. Over the next 50 years, Zeev Aram built an empire with his appetite and taste for high quality pieces and timeless-yet-innovative design. He introduced pieces by design heavy hitters such as Le Corbusier and Mies van der Rohe to the UK market, and offered the contemporarily unique opportunity for everybody to own iconic items.
Cut to the present day and, after upscaling and relocating to its current Covent Garden spot, the Aram store still stands as one of the country's top retail destinations for product and furniture design. Now, a brand new exhibition space entirely dedicated to the company's contract work has just been added to its showroom, located within the Drury Lane flagship's basement.
Aram’s contract division, headed by Zeev’s son Daniel Aram, has worked with numerous significant clients in the private and public sectors – from the National Portrait Gallery and Westfield shopping centres, to the Ascot Racecourse. Aram envisions the space as a much-needed area that will provide clients with a chance to view the brand's wide range of furniture options within a specially designed and considered context.
The space will be used to create interior concept mock-ups, making the most of Aram's extensive product portfolio. 'We pride ourselves on providing a quality service and in helping to source the best designs for the space and needs,' adds Aram.
The showroom is located in the basement of the Aram gallery, providing clients with furniture options in well considered interior arrangements
The showroom will be highlighting a broad selection of brands, such as Vitra, Walter Knoll, Eileen Gray and Carl Hansen
INFORMATION
For more information, please visit Aram’s website
ADDRESS
Aram Store
110 Drury Lane
London, WC2B 5SG
-
From Rembrandt to Warhol, a Paris exhibition asks: what do artists wear?‘The Art of Dressing – Dressing like an Artist’ at Musée du Louvre-Lens inspects the sartorial choices of artists
-
Meet Lisbeth Sachs, the lesser known Swiss modernist architectPioneering Lisbeth Sachs is the Swiss architect behind the inspiration for creative collective Annexe’s reimagining of the Swiss pavilion for the Venice Architecture Biennale 2025
-
A stripped-back elegance defines these timeless watch designsWatches from Cartier, Van Cleef & Arpels, Rolex and more speak to universal design codes
-
Step inside one of the Peninsula Residences: comfort meets luxury in LondonWarmth permeates this exclusive address – one of 24 residences attached to The Peninsula London hotel, and the latest stop for Wallpaper’s interior design series, The Inside Story
-
Exploring this whimsical North London home feels like going down the rabbit holeWallpaper* series, The Inside Story, spotlights intriguing, exciting or innovative interiors. OntheSq is the result of a renovation of a beautiful period property, which has been dressed in a mélange of designs loosely inspired by 'Alice in Wonderland'
-
Introducing Wallpaper’s new video series, The Stuff That SurroundsIn The Stuff That Surrounds, Wallpaper* explores a life through objects. First up, we go inside the eclectic London flat of creative director and designer Veronica Ditting
-
Tamart’s ‘Clore’ floor lamp revives a modernist lighting classicTamart debuts the 'Clore' floor lamp, a handblown glass design originally created in 1963 for Sir Charles Clore's London penthouse
-
‘It feels almost alive’: This rare Judy Kensley McKie ‘Leopard Couch’ could be yoursDesigner Judy Kensley McKie’s 1983 ‘Leopard Couch’ will be auctioned at Phillips; one of her first fully realised sculptural furniture designs, it’s a zoomorphic delight
-
First look: Step inside a Tatjana von Stein-designed show apartment at 60 CurzonThe Mayfair development has launched its second show apartment, imagined by interior designer du jour Tatjana von Stein. Wallpaper* gets a first look at the Art Deco-inspired space
-
Find interior design inspiration at Eba’s new Marylebone showroomEba, a specialist in kitchen and living room design, brings its elevated interiors to London’s Marylebone
-
‘London: Lost Interiors’ gathers unseen imagery of some of the capital’s most spectacular homesThis new monograph is a fascinating foray into the interior life of London, charting changing tastes, emerging styles and the shifting social history of grand houses in the heart of a fast-changing city
