BIG’s swirling watch museum opens in the Swiss mountains
Taking its cues from the surrounding landscape and the watch brand's rich heritage and product lines, the new Audemars Piguet museum in Vallée de Joux, Switzerland, designed by BIG, throws open its doors to the public

Iwan Baan - Photography
User movement, context and the site’s harsh climate were key drivers in the design development of the Audemars Piguet museum in Switzerland’s watchmaking heartland Vallée de Joux. And after a short, pandemic-induced delay, the project, created in association with Atelier Brückner, engineers Lüchinger+Meyer, and landscape specialists Muller Illien, is now opening its doors to the public.
‘Our first idea was to wedge the new building inbetween [the existing ones], but then we thought maybe we should be completely different and stay low, be part of the landscape,' recalls Ingels. ‘On one hand we needed a guided sequence [a more formal museum route], and on the other we wanted a flexible journey where you can jump from one point to the other.'
By strategically placing the new building as a separate entity among the watchmaker’s existing campus, the architects, headed by Bjarke Ingels, were able to work with a spiral, low-profile form, which both encourages a particular route through the museum, while also allowing for flexible, lateral movement, and references the hairspring – the coil that delivers constant energy – in mechanical watches.
‘Both with watchmaking and architecture, the form is the content,’ says Ingels, drawing parallels between his and his client’s pursuits. ‘There is no separation between ‘software’ and ‘hardware’, that’s what makes them both intriguing. We are also both seeking to get the maximum amount of impact with the minimum amount of material.’
The outer walls’ carefully designed curvature ensures the external, super-insulated glass expanses are also load bearing, impressively carrying the whole roof even during the snow-heavy winter months. Meanwhile, strategically placed gaps where different surfaces meet can absorb changes in temperature. ‘Because every glass wall is curving, the curvature lends rigidity to the whole, so with this principle, in a ceismic event it won't buckle and won't break. It is so strong that it carries the whole roof,' says Ingels.
RELATED STORY
A system of thin brass ribbons is ‘woven’ into an elegant façade pattern that protects the makers’ workshops from the sun, avoiding glare and over-heating, but also discreetly ‘disappears’ if you look at it from different angles. 'We placed the watchmakers along the north facing parts, as it is traditionally the prefered light for the business, so they have light but not glare,' says Ingels.
The glazed facades not only allows the people working inside it to enjoy precious, natural light all day long, but it also means that the glass swirls and surfaces indoors interact with the sun creating a truly spectacular, shimmering interior. Additionally, it makes displays and workspace open outwards and become at one with the natural landscape around them, in any weather.
So well received was BIG’s concept that the studio is now working on a further project for the brand – a hotel, currently in construction a few steps along the road, which is meant, Ingels explains, ‘to give you the sense that it expands the slope.' All the more reason to visit this mountain gem of a museum, once official guildelines allow it.
INFORMATION
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Ellie Stathaki is the Architecture & Environment Director at Wallpaper*. She trained as an architect at the Aristotle University of Thessaloniki in Greece and studied architectural history at the Bartlett in London. Now an established journalist, she has been a member of the Wallpaper* team since 2006, visiting buildings across the globe and interviewing leading architects such as Tadao Ando and Rem Koolhaas. Ellie has also taken part in judging panels, moderated events, curated shows and contributed in books, such as The Contemporary House (Thames & Hudson, 2018), Glenn Sestig Architecture Diary (2020) and House London (2022).
-
Tom Wesselmann’s 'Up Close' and the anatomy of desire
In a new exhibition currently on show at Almine Rech in London, Tom Wesselmann challenges the limits of figurative painting
By Sam Moore Published
-
‘Splash! A Century of Swimming and Style’ at Design Museum interrogates the loaded history of swimwear
Curator Amber Butchart speaks to Wallpaper* about the Design Museum’s latest exhibition, which explores the cultural impact of swimwear – from Pamela Anderson’s bombshell ‘Baywatch’ one-piece to those made for sports, leisure or fashion statement
By Zoe Whitfield Published
-
The Frick Collection's expansion by Selldorf Architects is both surgical and delicate
The New York cultural institution gets a $220 million glow-up
By Stephanie Murg Published
-
What is hedonistic sustainability? BIG's take on fun-injected sustainable architecture arrives in New York
A new project in New York proves that the 'seemingly contradictory' ideas of sustainable development and the pursuit of pleasure can, and indeed should, co-exist
By Emily Wright Published
-
The Yale Center for British Art, Louis Kahn’s final project, glows anew after a two-year closure
After years of restoration, a modernist jewel and a treasure trove of British artwork can be seen in a whole new light
By Anna Fixsen Published
-
You’ll soon be able to get a sneak peek inside Peter Zumthor’s LACMA expansion
But you’ll still have to wait another year for the grand opening
By Anna Fixsen Published
-
NYC's The New Museum announces an OMA-designed extension
OMA partners including Rem Koolhas and Shohei Shigematsu are designing a new building for Manhattan's only dedicated contemporary art museum
By Anna Solomon Published
-
Denmark’s BIG has shaped itself the ultimate studio on the quayside in Copenhagen
Bjarke Ingels’ studio BIG has practised what it preaches with a visually sophisticated, low-energy office with playful architectural touches
By Jonathan Bell Published
-
Gulbenkian Foundation's new art centre by Kengo Kuma is light and inviting
Lisbon's Gulbenkian Foundation reveals its redesign and new contemporary art museum, Centro de Arte Moderna (CAM), by Kengo Kuma with landscape architects VDLA
By Amah-Rose Mcknight Abrams Published
-
Step inside One High Line's sculptural forms in New York
One High Line, the residential building designed by Bjarke Ingels of BIG with interiors by Gabellini Sheppard and Gilles & Boissier, swirls up into the skyline absorbing its New York City context
By Ellie Stathaki Published
-
EPIQ's ‘vertical neighbourhood’ is a dynamic design centred on green space and heritage
In Quito, Ecuador, EPIQ by developer Uribe Schwarzkopf and architect Bjarke Ingels Group (BIG) is a dynamic contemporary build that slots into the cityscape
By Tianna Williams Published