Audi Urban Future Initiative 2012
Audi kicked off its Urban Future Initiative in 2010, with an exhibition and awards ceremony at the Venice Architecture Biennale. The firms that took part included Alison Brooks Architects from London, BIG from Copenhagen, Cloud 9 from Barcelona and Standard Architecture from Beijing, with the winning proposal coming from German digital wunderkind Jürgen Mayer.
Fast-forward two years, and the initiative is in full flow, with a second awards recently taking place in Istanbul as part of the city's first Design Biennial. Taking over a sizeable chunk of the former Hasköy Wool Yarn Factory, now a major event space on the banks of the Golden Horn, the AUFI saw invited participants tasked with bringing a clean slate approach to the problems of urban mobility. The event and competition was overseen by the Frankfurt-based agency Stylepark.
It's not surprising that a car company would want to streamline the process of urban driving. Back in the 1960s, this subject was the preserve of architects and planners; car makers kept their noses out, mostly safe in the knowledge that the status quo was on their side. Five decades later and we're more congested than ever (Istanbul being an especially good place to prove the point), a bottleneck that threatens health, wealth and - most pressingly of all for the likes of Audi - future sales.
Enter the architects. The five teams were drawn from around the world, including China's NODE Architecture, São Paulo's Urban-Think Tank, Mumbai's CRIT, America's Höweler + Yoon Architecture and local studio Superpool. Each set out their vision for tomorrow's urban mobility, arranged as a series of translucent pavilions.
The inter-disciplinary nature of many of this year's studios showed a far greater concern for specific research, not big picture daydreaming. Not all the schemes were totally sympathetic to a future where the car was still king. Audi makes no bones about this being a research exercise, something that'll feed ideas and concepts back into the design of their cars. Indeed, the firm has showed several small-scale city car concepts in recent years, and is also making great strides towards a world of autonomous driving, especially in the nose-to-tail environment of the traffic jam.
In the end, the jury, which included Audi's CEO Rupert Stadler - who has made the AUFI into something of a pet project - respected design theorist John Thackara together with Mayer, selected a re-working of the American dream by the young Boston-based studio of Höweler + Yoon. Of all the proposals, H+Y's perhaps saw the bluest of skies, focused as it was on big picture infrastructural shifts to transform the eastern seaboard into a place of perpetual motion. The studio won 100,000 euros and the chance to work up their scheme into a detailed dossier, complete with original research.
See the winning scheme and the runner-up proposals in our gallery. More information can be found at Mooove.com, Audi's new dedicated mobility portal.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
An intimate spa at high-design New York country hotel Inness is now open
Inness brings Manhattan-calibre wellness to the rural hamlet of Accord, New York
By Craig Kellogg Published
-
Inside ‘De toutes beautés!’, the Louvre’s new exhibition narrating 10,000 years of beauty ideals through art
‘De toutes beautés!’ marks the beginning of a three-year partnership between the Louvre and L’Oréal Groupe. India Birgitta Jarvis reports on the show for Wallpaper*
By India Birgitta Jarvis Published
-
First look: ‘Christofle, A Brilliant Story’ is a glittering celebration of silver across two centuries
A landmark Christofle exhibition opens today at Paris’ Musées Des Arts Décoratifs and is the first monographic show dedicated to French silverware house
By Minako Norimatsu Published
-
We take Audi’s new Q6 e-tron quattro around and across the fjords of Norway
The new Audi Q6 e-tron quattro is a pure EV that marks a new design direction for the German brand, setting new tech standards along the way. Transportation Editor, Jonathan Bell, takes it for a drive
By Jonathan Bell Published
-
A deep dive into the new Audi Q6 e-tron, revealed at Milan Design Week 2024
The Audi Q6 e-tron is the brand's latest all-electric car, a stylish powerhouse launched at Audi’s House of Progress in Milan
By Shawn Adams Published
-
Coming soon: a curated collection of all the new EVs and hybrids that matter
We've rounded up new and updated offerings from Audi, Porsche, Ineos, Mini and more to keep tabs on the shifting sands of the mainstream car market
By Jonathan Bell Published
-
Farewell to the Audi TT, a design icon that evolved with the automotive landscape
For over 25 years, the Audi TT has been synonymous with the brand, a modern machine that initially favoured style over sport. The final editions are very different beasts to the original
By Jonathan Bell Published
-
Audi RS6 Avant GT is an estate car that thinks it belongs on the track
With the Audi RS6 Avant GT limited-edition supercar, Audi Sport has gone all-out to create the ultimate hyper-estate
By Jonathan Bell Published
-
Year in review: the top 10 cars of 2023, as selected by Wallpaper’s Jonathan Bell
What were the best four-wheeled offerings of 2023? Transport editor Jonathan Bell takes us through the year’s most intriguing automobiles
By Jonathan Bell Published
-
Audi e-tron GT quattro still pushes all the right buttons. But what happens next?
Life behind the wheel of Audi’s elegant electric GT, plus a short history of the company’s e-tron series, from concept through to production
By Jonathan Bell Published
-
Peugeot’s sparky 308 gets hybrid power and handsome lines
The Peugeot 308 proves that mass-market design needn’t be dull, blending hybrid power with sharp lines and excellent detailing
By Jonathan Bell Published