Creative complexity: Frank Gehry's 'beyond-the-walls' exhibition opens at Beijing's Louis Vuitton Maison

Louis Vuitton's latest Chinese venture is an exhibition on the Frank-Gehry-designed Fondation Louis Vuitton in Paris
Louis Vuitton's latest Chinese venture is an exhibition on the Frank-Gehry-designed Fondation Louis Vuitton in Paris
(Image credit: Louis Vuitton)

Louis Vuitton's newest venture in China – the first of a series of cultural 'outposts' emanating from Fondation Louis Vuitton in Paris – opened this week with a monographic exhibition in Beijing that captures the curious creative complexity of Frank Gehry's work.  

Presented, somewhat ironically, in an understated, white box-like annex to the China World Shopping Mall West Wing (home to the Peter-Marino-designed Louis Vuitton Maison), the exhibition offers an intriguing perspective on the 85-year-old architect's trademark design process.

Devised as part of Louis Vuitton's 'beyond-the-walls' programme of events, the exhibition features a complete set of original free-form sketches and architectural models revealing various Fondation design elements – most notably illustrating how the design team progressively reworked clusters of 'volumetric blocks' to define the building's core spaces, their relationship to one another and circulation within the building.

'It starts in the early stages with understanding the programming,' explains Gehry's design partner David Nam. 'That establishes the core functions and creates the basic form of the building before exploring the vocabulary or appearance.' 

Further, the show also highlights the investigation of materials that led to Gehry's development of the Fondation's showstopping facade, including the curvaceous glass panels that make up its distinctive fragmented exterior.

Time-lapse video showing the construction process and aerial footage of the unique location in the Jardin d'Acclimatation, Paris, are distinct highlights. 

The exhibition's darkened space and soft-lit models 'floating' on black podiums or suspended from the ceiling deliberately create an aquarium-like experience, says the exhibition's co-curator Frédéric Migayrou. 'Works appear as a group of fish or even a floating whale,' he says. 'It is not speaking about the building itself as much as it is about making the body move through it, inside it. It immerses visitors in the brain of Frank Gehry.' Ushers clad in tailored black trousers and crisp white shirts received intensive training on Gehry's architectural theory so as to provide visitors with additional details.

The show will next travel to Tokyo, where it will be held in the Espace Louis Vuitton Tokyo from 15 October 2015.

The building, located in the city's Jardin d'Acclimatation park

The building, located in the city's Jardin d'Acclimatation park, is a striking and acclaimed work of art.

(Image credit: Louis Vuitton)

Particularly notable are the curvaceous glass panels that make up its distinctive fragmented exterior.

Particularly notable are the curvaceous glass panels that make up its distinctive fragmented exterior.

(Image credit: Louis Vuitton)

The Beijing exhibition


(Image credit: Louis Vuitton)

The Beijing exhibition – held within the city's China World Shopping Mall West Wing –features a complete set of original free-form sketches and architectural models revealing various Fondation design elements.

The exhibition's darkened space and floating models create an aquarium-like experience.

The exhibition's darkened space and floating models create an aquarium-like experience.

(Image credit: Louis Vuitton)

'Works appear as a group of fish or even a floating whale,' says the exhibition co-curator Frédéric Migayrou.

'Works appear as a group of fish or even a floating whale,' says the exhibition co-curator Frédéric Migayrou.

(Image credit: Louis Vuitton)

The show is a fascinating insight into the creation of a truly impressive and idiosyncratic work

The show is a fascinating insight into the creation of a truly impressive and idiosyncratic work.

(Image credit: Louis Vuitton)

Aerial footage of the Fondation's Paris location is a highlight.

Aerial footage of the Fondation's Paris location is a highlight.

(Image credit: Louis Vuitton)

Design process

In revealing elements of his design process, the exhibition's organisers hope to immerse visitors "in the brain of Frank Gehry". 

(Image credit: Louis Vuitton)

The exhibition also featured a number of Gehry-designed stools (left); as well as displaying his unconventional approach to even the smallest details of architectural design – here he uses crumpled paper instead of regular model tree foam (right).


(Image credit: Catherine Shaw)

The exhibition also featured a number of Gehry-designed stools (left); as well as displaying his unconventional approach to even the smallest details of architectural design – here he uses crumpled paper instead of regular model tree foam (right).

ADDRESS

China World Shopping Mall West Wing
No. 1 Jianguomenwai Dajie
Chaoyang District
Beijing 1

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Catherine Shaw is a writer, editor and consultant specialising in architecture and design. She has written and contributed to over ten books, including award-winning monographs on art collector and designer Alan Chan, and on architect William Lim's Asian design philosophy. She has also authored books on architect André Fu, on Turkish interior designer Zeynep Fadıllıoğlu, and on Beijing-based OPEN Architecture's most significant cultural projects across China.