In west London a disused petrol station has been renovated into an industrial style project space by architecture studio Liddicoat & Goldhill. Named ‘Elephant West’, the gallery is a physical manifestation of the visual culture publication Elephant.
The space is a canvas for showcasing emerging artistic talent, ‘environmental takeovers’, immersive experiences and creative programming. High ceilings in the main project space reach the height of the original petrol station and the architecture’s industrial design serves to break down the stiffness of the traditional commercial white cube gallery – the exterior is clad with a pixelated Elefant galvanised steel scaffold planking with vast industrial roller shutter door openings.
The exterior facade and entrance to Elephant West.
Remnants of the site’s original purpose have been preserved and celebrated in different ways – the petrol pumps have been sprayed white and enclosed behind four giant polycarbonate columns, while manhole covers and concrete bollards highlighted with contrasting epoxy coatings.
‘Our design exposes the latent architectural potential of a derelict, utilitarian building. It also resurrects the foundation myth of White City, which gained its name from dozens of white-painted temporary pavilion-like structures built from the 1908 Franco-British Exhibition,’ say architects Liddicoat & Goldhill.
Fuel cafe at Elephant West gallery.
‘Elephant’s tagline is “Life Through Art” and, in keeping with that, the work produced at Elephant West will resonate thematically with the concerns of the wider world rather than the narrower interests of the ‘art world’. Elephant West will turn ordinary life into cutting-edge art,’ says Robert Shore, creative director of Elephant who has spearheaded the project with Becca Pelly-Fry, head curator.
The first exhibition, ‘Dipping Sauce’, is an example of Elephant’s interactive and energetic approach. Huge photographs by west London-based Maisie Cousins show hyper-saturated macro imagery of food, insects, plants and nostalgic objects related to the experience of eating as part of a series of works that celebrate the joy and ceremony of eating, alongside which runs a programme of talks and workshops.
West London is currently experiencing a cultural renaissance, with the former BBC Television Centre redevelopment as an iconic centre piece, the RCA recently opening a White City campus and now Elephant West has jumped upon this new creative wave around White City, with its project space, Fuel café and bar, workstation hub, and shop inside it that will draw people in for many different reasons.
INFORMATION
For more information visit the Liddicoat & Goldhill website
-
A celestial New York exhibition showcases Roman and Williams’ mastery of lightingLauded design studio Roman and Williams is exhibiting 100 variations of its lighting ‘family tree’ inside a historic Tribeca space
-
‘He immortalised the birth of the supermodel’: inside Dior’s career-spanning retrospective of photographer Peter LindberghOlivier Flaviano, curator and head of Paris’ La Galerie Dior, talks us through a new Peter Lindbergh retrospective, which celebrates the seminal German photographer’s longtime relationship with the French house
-
Take a bite: Laila Gohar and The Luxury Collection’s ‘Cakes & Candles’ are a sweet treat for the sensesLaila Gohar’s six cake-inspired candles draw on The Luxury Collection’s hotels around the world – where guests can enjoy matching edible confections
-
Meet Kenia Almaraz Murillo, the artist rethinking weavingKenia Almaraz Murillo draws on the new and the traditional in her exhibition 'Andean Cosmovision' at London's Waddington Custot
-
Inside Jack Whitten’s contribution to American contemporary artAs Jack Whitten exhibition ‘Speedchaser’ opens at Hauser & Wirth, London, and before a major retrospective at MoMA opens next year, we explore the American artist's impact
-
Doc'n Roll Film Festival makes its loud return to the UKThe 11th edition of the Doc'n Roll Film Festival celebrates music, culture and cinema from around the world
-
Preview the Jameel Prize exhibition, coming to London's V&A, with a focus on moving image and digital mediaThe winner of the V&A and Art Jameel’s seventh international award for contemporary art and design inspired by Islamic tradition will be showcased alongside shortlisted artists
-
Genesis Belanger is seduced by the real and the fake in LondonSculptor Genesis Belanger’s solo show, ‘In the Right Conditions We Are Indistinguishable’, is open at Pace, London
-
Francis Bacon at the National Portrait Gallery is an emotional tour de force‘Francis Bacon: Human Presence’ at the National Portrait Gallery in London puts the spotlight on Bacon's portraiture
-
Frieze Sculpture takes over Regent’s ParkTwenty-two international artists turn the English gardens into a dream-like landscape and remind us of our inextricable connection to the natural world
-
Meet Oluwole Omofemi and Bayo Akande, the founders creating a new art communityOluwole Omofemi and Bayo Akande, are behind Piece Unique, an artist agency that guides and future-proofs emerging artists’ careers
