Jas Bhalla Architects wins design competition for diverse housing in London
London based Jas Bhalla Architects has won a design competition launched to find housing solutions that go beyond minimum requirements to provide healthy, generous and innovative homes for the diverse Croydon community of London

In August, we covered the news of a shortlist of housing projects all designed with London's ethnically diverse neighbourhoods in mind. The design competition titled ‘Housing for a Better World’, launched by Brick By Brick, a development company established by Croydon Council in London, and the Stephen Lawrence Charitable Trust, has just announced a winner: Jas Bhalla Architects.
The studio's concept, Parade Living, seeks to improve poor quality housing above linear retail parades, a type of housing that is disproportionately inhabited by minority ethnic groups and prevalent in Croydon. The architects' research found that the homes rarely meet space standards and are usually accessed via undesirable service yards. New homes in the design exceed national space standards, bring additional storage and outdoor space for each home. The plan seeks to show how these homes can be generous, flexible and commercially viable.
Portrait of Jas Bhalla
Jas Bhalla, principal, Jas Bhalla Architects, gained experience at Kohn Pederson Fox, Adjaye Associates, and Allies and Morrison, before setting up his own practice in 2018. Bhalla studied at the Bartlett School of Planning in London, and continued his architectural education at Yale on a Fulbright Scholarship. To date his work has focussed on residential design, informed by expertise in town planning and urban design.
‘The competition has been a great opportunity to explore new concepts of collective living and discuss ideas in the context of issues such as viability and delivery, ensuring proposals focus on improving housing for under-represented groups,’ he said.
‘At the heart of our concept is the idea that if we are serious about tackling race-based inequality, it’s important to develop a nuanced understanding how and why different cultures live a certain way. If we can do this, there’s a huge opportunity to not only deliver much need housing numbers, but also bring material change to some of the most disadvantaged groups across the borough.’
By creating an intimate landscaped mews at the rear there’s scope to introduce townhouses at ground level if necessary
As the winner of the competition, Jas Bhalla Architects will be commissioned for a Brick By Brick scheme scheduled to start in autumn. The project will align with Brick By Brick’s aim to build high quality housing through a piecemeal approach to infill sites across the borough of Croydon.
Pragga Saha, judge and alumna, Stephen Lawrence Trust, said: 'The competition has been engaging at each stage and choosing a winner was so challenging as the shortlisted entries all had different strengths. Jas Bhalla Architects had a strong clarity of concept and their research was fantastic. I’ve really enjoyed being part of this process, and it is a testament to what can be achieved by community driven and diverse practices when given the chance!’
INFORMATION
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Harriet Thorpe is a writer, journalist and editor covering architecture, design and culture, with particular interest in sustainability, 20th-century architecture and community. After studying History of Art at the School of Oriental and African Studies (SOAS) and Journalism at City University in London, she developed her interest in architecture working at Wallpaper* magazine and today contributes to Wallpaper*, The World of Interiors and Icon magazine, amongst other titles. She is author of The Sustainable City (2022, Hoxton Mini Press), a book about sustainable architecture in London, and the Modern Cambridge Map (2023, Blue Crow Media), a map of 20th-century architecture in Cambridge, the city where she grew up.
-
What is the role of fragrance in contemporary culture, asks a new exhibition at 10 Corso Como
Milan concept store 10 Corso Como has partnered with London creative agency System Preferences to launch Olfactory Projections 01
By Hannah Tindle Published
-
Jack White's Third Man Records opens a Paris pop-up
Jack White's immaculately-branded record store will set up shop in the 9th arrondissement this weekend
By Charlotte Gunn Published
-
Designer Marta de la Rica’s elegant Madrid studio is full of perfectly-pitched contradictions
The studio, or ‘the laboratory’ as de la Rica and her team call it, plays with colour, texture and scale in eminently rewarding ways
By Anna Solomon Published
-
A Danish twist, compact architecture, and engineering magic: the Don’t Move, Improve 2025 winners are here
Don’t Move, Improve 2025 announces its winners, revealing the residential projects that are rethinking London living
By Ellie Stathaki Published
-
This Hampstead house renovation in London transcends styles and periods
The renovation of a Hampstead house in London by Belgian architect Hans Verstuyft bridges the classic and the contemporary
By Harriet Thorpe Published
-
Inside Powerhouse: The redevelopment of Lots Road Power Station, which once fuelled the London Underground
The twin-turreted building has followed in the footsteps of Battersea Power Station, being transformed into luxury homes and retail units
By Anna Solomon Published
-
This revamped east London terraced house is a music lover’s dream
An east London terraced house gets a boost of personality and sustainability thanks to Archmongers, whose transformation makes room for the owners’ creativity and extensive record collection
By Léa Teuscher Published
-
This elegant infill project slots beautifully into the London streetscape
In this infill project, a row of garages in Blackheath, south-east London, has been replaced by a contemporary family home by local practice Mailen Design
By Léa Teuscher Published
-
Don’t Move, Improve 2025: the 14 London homes adding design oomph to the everyday
The shortlist for Don’t Move, Improve 2025 has been announced, revealing 14 residential projects across London that add value and pizazz to their inhabitants’ daily lives
By Ellie Stathaki Published
-
Year in review: the top 12 houses of 2024, picked by architecture director Ellie Stathaki
The top 12 houses of 2024 comprise our finest and most read residential posts of the year, compiled by Wallpaper* architecture & environment director Ellie Stathaki
By Ellie Stathaki Published
-
An eco-conscious reconfiguration of space revives a London home
An eco-conscious reimagining of a Victorian terraced home for a growing London family, THISS Studio’s Hartley House offers sustainable, spacious living
By Smilian Cibic Published