The famous Breuer Building is going to be acquired by established auction house Sotheby's, it has just been announced in New York. The celebrated landmark of modernist architecture is set to become the home of the auction house by 2025.
'The acquisition of the Breuer building is an ongoing part of Sotheby’s strategy to grow and enhance its global footprint in order to better serve existing and new collectors across its wide range of collecting categories,' write Sotheby's representatives.
The Breuer Building: a history
The Breuer Building was designed by modernist master Marcel Breuer. It was completed in 1966 and its brutalist architecture facade has become visual shorthand for arts in the city. It has, till now, belonged to the Whitney Museum of American Art. Located at the corner of Madison Avenue and 75th Street, the structure is well known for its inverted ziggurat shape.
'We are honored to acquire and write the next chapter of such an iconic and well-known New York architectural landmark. We often refer to the provenance of artwork, and in the case of The Breuer, there is no history richer than the museum which has housed the Whitney, Metropolitan and Frick collections,' said Sotheby’s CEO Charles Stewart.
The Breuer Building: the future
Sotheby's plans for the Breuer are to turn it into a state-of-the-art gallery and exhibition space. It will serve as a showcase for the auction house's wide range of offerings, and will eventually include 'a reimagined signature auction room, exhibitions spanning Sotheby’s 71 categories across fine art and luxury.' Sotheby's plans also promise that the icon's original intention and nature will be preserved.
Once Sotheby's moves in, the building will be free and open to all visit.
-
Mexican designers show their metal at Gallery Collectional, Dubai‘Unearthing’ at Dubai’s Gallery Collectional sees Ewe Studio designers Manu Bañó and Héctor Esrawe celebrate Mexican craftsmanship with contemporary forms
-
At The Manner, New York has a highly fashionable new living roomThe Manner, a new hopsitality experience by Standard International in the heart of SoHo, triples up as a hotel, private residence, and members’ club
-
First look – Bottega Veneta and Flos release a special edition of the Model 600Gino Sarfatti’s fan favourite from 1966 is born again with Bottega Veneta’s signature treatments gracing its leather base
-
Soviet brutalist architecture: beyond the genre's striking imageSoviet brutalist architecture offers eye-catching imagery; we delve into the genre’s daring concepts and look beyond its buildings’ photogenic richness
-
Tour a warm and welcoming modernist sanctuary set on the edge of a Los Angeles canyonThe Rustic Canyon Residence by Assembledge and Jamie Bush brings together the very best of mid-century influences, with an added slice of contemporary Californian craft and style
-
This New York brownstone was transformed through the power of a single, clever moveVoid House, a New York brownstone reimagined by architecture studio Light and Air, is an interior transformed through the power of one smart move
-
Tour this Bel Vista house by Albert Frey, restored to its former glory in Palm SpringsAn Albert Frey Bel Vista house has been restored and praised for its revival - just in time for the 2025 Palm Springs Modernism Week Preview
-
First look: step inside 144 Vanderbilt, Tankhouse and SO-IL’s new Brooklyn projectThe first finished duplex inside Tankhouse and SO-IL’s 144 Vanderbilt in Fort Greene is a hyper-local design gallery curated by Brooklyn studio General Assembly
-
Tour Ray's Seagram Building HQ, an ode to art and modernism in New York CityReal estate venture Ray’s Seagram Building HQ in New York is a homage to corporate modernism
-
First look inside 62 Reade Street, a clock factory turned family home62 Reade Street, a boutique New York residential project by architects ODA, unveils its first apartment interior, styled courtesy of Hovey Design
-
Paul Rudolph at The Met: ‘from Christmas lights to megastructures’‘Materialized Space: The Architecture of Paul Rudolph’ opens at the Met in New York, exploring the modernist master's work through a feast of an exhibition
