Land Rover's latest urban intervention isn't in the shape of a new vehicle. Instead, the company has initiated an artistic collaboration that'll grace the banks of the Thames throughout the week of Frieze London. 'Unstoppable Spirit' is the work of Italian artist Nino Mustica, working hand in hand with Land Rover's unstoppable design director Gerry McGovern, a man with a strong sense of exactly where he wants his brand to go.
Flanking the Royal Festival Hall, in what's become a favoured spot for bold temporary structures, the seven-metre-tall pieces make a major impact. Mustica's paintings and sculptures have evolved over the course of his long career, finding fresh expression through technology and the leap from canvas to physical objects. Based in Milan since the mid 1980s, he was an early adopter of 3D-modelling software, using it as an artistic tool to create dynamic sculptures that were a visual precursor to so much of today's data-driven architecture and design.
Mustica's innovations have found a perfect parallel with the auto industry, and particularly with the strong, sculptural, unashamedly modern design language Land Rover has crafted over the past few years. Of course the new sculptures are also literal platforms to present a new product, and the car in question, the new Land Rover Discovery Sport, is an appropriately tough and dynamic machine to synch with Mustica's fluid forms.
The end result is akin to an explosion in a computer-design lab, with the sleek bodyshell of McGovern's Discovery Sport floating above Mustica's trademark splashes. The hybrid installations celebrate the interplay between surface, shape and light – and also Land Rover's ability to transcend any surface and any condition.
The sculptures are literal platforms to present the new Land Rover Discovery Sport, an appropriately tough and dynamic machine that synchs with Mustica's fluid forms
They blast upward seven metres, akin to an explosion in a computer-design lab, with the sleek bodyshell of the car floating within
Land Rover design director Gerry McGovern, left, working on the designs with artist Nino Mustica
The two pieces flank Royal Festival Hall in what's become a favoured spot for bold temporary structures
Mustica's innovations align perfectly with the strong, sculptural, unashamedly modern design language Land Rover has crafted over the past few years
The hybrid installations celebrate the interplay between surface, shape and light – and also Land Rover's ability to transcend any surface and any condition
ADDRESS
Riverside Terrace
Southbank Centre
Belvedere Road
London SE1 8XX
-
A guide to the best fashion stores Copenhagen has to offerWallpaper* picks the must-visit fashion stores in Copenhagen – from big-name boutiques and historic department stores to local labels and the best in second-hand, each presenting a fresh take on Danish design
-
Indian studio Compartment S4 celebrates architectural collaborationCompartment S4, the Indian architecture studio out of Ahmedabad and Mumbai, is true to its collective nature
-
A revamped Edinburgh apartment combines Californian-style modernism with modern craftArcher + Braun have transformed an apartment in a historic house with finely tuned contemporary additions and sympathetic attention to detail
-
Inside Jack Whitten’s contribution to American contemporary artAs Jack Whitten exhibition ‘Speedchaser’ opens at Hauser & Wirth, London, and before a major retrospective at MoMA opens next year, we explore the American artist's impact
-
Frieze Sculpture takes over Regent’s ParkTwenty-two international artists turn the English gardens into a dream-like landscape and remind us of our inextricable connection to the natural world
-
Harlem-born artist Tschabalala Self’s colourful ode to the landscape of her childhoodTschabalala Self’s new show at Finland's Espoo Museum of Modern Art evokes memories of her upbringing, in vibrant multi-dimensional vignettes
-
Wanås Konst sculpture park merges art and nature in SwedenWanås Konst’s latest exhibition, 'The Ocean in the Forest', unites land and sea with watery-inspired art in the park’s woodland setting
-
Pino Pascali’s brief and brilliant life celebrated at Fondazione PradaMilan’s Fondazione Prada honours Italian artist Pino Pascali, dedicating four of its expansive main show spaces to an exhibition of his work
-
John Cage’s ‘now moments’ inspire Lismore Castle Arts’ group showLismore Castle Arts’ ‘Each now, is the time, the space’ takes its title from John Cage, and sees four artists embrace the moment through sculpture and found objects
-
Gerhard Richter unveils new sculpture at Serpentine SouthGerhard Richter revisits themes of pattern and repetition in ‘Strip-Tower’ at London’s Serpentine South
-
Peter Blake’s sculptures spark joy at Waddington Custot in London‘Peter Blake: Sculpture and Other Matters’, at London's Waddington Custot, spans six decades of the artist's career
