In tandem with New York’s autumn/winter 2017 fashion week, Norwegian experimental artist Bjarne Melgaard launched the latest iteraton of his ongoing project, The Casual Pleasure of Disappointment, by giving away his entire wardrobe of designer clothing at Red Bull Arts New York.
‘For Melgaard, “the purge” is a cathartic performance in which he disposes himself of material belongings while activating the exhibition space via public retail therapy and mass chaos,’ explains creative director Babak Radboy. The two met working on Red Bull’s ‘DISOWN’ show, which disseminated the distinction between fashion and fine art—an appropriate primer for this project.
Piglets modelled Melgaard's jewellery collaboration with jeweller Bjørg Nordli-Mathisen
The Casual Pleasure of Disappointment transforms the gallery into a ‘multilevel psycho-pathological department store’ with a series of gritty, grotesque mannequins made with art/fashion stylist Avena Gallagher. ‘The architectural bones of our unusual space became a real boon, lending themselves quite well to this derelict department store vibe. The fact that Red Bull Arts used to be a Barney’s Co-Op was not lost on Babak and Bjarne as they were conceptualising the installation,’ says curator Max Wolf.
In addition to the programming at Red Bull Arts, Gavin Brown’s Enterprise serves as a satellite jewellery department, selling pieces made by Melgaard with jeweller Bjørg Nordli-Mathisen (BJØRG), which was debuted worn by a dozen live miniature piglets. ‘We are interested in how self-presentation (or self-delusion), romance, finance, lust, greed and accumulation intersect in human relationships. Jewellery is very loaded when it comes to that — it's a very expensive symbol of love or commitment or desire,’ Radboy says.
The derelict department store is populated by an army of genetically enhanced mannequins.
The provocative installations relay Melgaard’s attempt to confront the endless consumerism and pointlessness of fashion. As an antidote, he created capsule collections of sweats and track jackets, black t-shirts and bomber jackets, and orange militant pieces (a reference to the queer Bash Back movement in the early 2000s) for the real communities living and interacting on the street.
‘The entire presentation is an assault on the senses,’ says Wolf. ‘From the Melgaard capsule collections to Bjarne’s militia of modified mannequins that haunt the space like these frozen bargain basement spectres from the past.’ In addition, the exhibition will adopt a full range of commercial marketing strategies, including fashion editorials, look books, brand identities and a magazine-exhibition catalogue.
The installation harks back to the site's previous life as a Barney's Co-op.
Produced in collaboration with creative director Babak Radboy, the exhibition will feature a presentation of the eponymous menswear/unisex clothing line
The mannequin's looks were created with the help of art/fashion stylist Avena Gallagher.
The project will be accompanied by a suite of fashion editorials, look books, and brand identities, which will dress the windows of the installation.
The artist has also created capsule collections of sweats and track jackets, black t-shirts and bomber jackets, and orange militant pieces. Pictured, 'Bash Back Bomber' from the Melgaard collection, 2017. © The artist
A music video made in collaboration with Jim Henson Company will be on view within the exhibition. Pictured, a still from Goodbye To Love, 2017. © The artist
INFORMATION
The Casual Pleasure of Disappointment is on view until 9 April. For more information, visit the Red Bull Arts New York website
ADDRESS
Red Bull Arts New York
220 West 18th Street
New York, NY 10011
-
Louis Vuitton drafts contemporary artists to use the house’s silk ‘carré’ scarf as a colourful canvasIn a tradition which dates back to the 1980s, Louis Vuitton has asked five artists to reimagine its silk carré scarf using floral motifs
-
'It’s not so much about art, it's more about the process': Tim Burton at the Design Museum'The World of Tim Burton' is now open at the Design Museum.
-
Bedside lamps for illuminated nightsThe Wallpaper* edit of the best design-focused bedside lamps and where to buy them: warm and bright autumn nights with this edit of bedside lamps for your room
-
Brutalism in film: the beautiful house that forms the backdrop to The Room Next DoorThe Room Next Door's production designer discusses mood-boarding and scene-setting for a moving film about friendship, fragility and the final curtain
-
'There’s an anxiety under all of it': Violet Dennison in New YorkViolet Dennison debuts abstract paintings with new show 'Damaged Self' at Tara Downs Gallery
-
‘Gas Tank City’, a new monograph by Andrew Holmes, is a photorealist eye on the American West‘Gas Tank City’ chronicles the artist’s journey across truck-stop America, creating meticulous drawings of fleeting moments
-
Mark Armijo McKnight’s bodily landscapes capture the tactile serenity of the American WestThe artist’s new exhibition at the Whitney Museum, which is organised by the museum curator Drew Sawyer, offers a succinct window into his contemplative suggestion of queering a landscape
-
Dark, glamorous and hedonistic: a photography book captures New York in the 1990sNew York: High Life, Low Life, by Dafydd Jones, goes behind the scenes of New York society
-
Derrick Alexis Coard’s portraits are a sensitive, positive testimony to Black menThe late artist Derrick Alexis Coard’s retrospective ‘I Am That I Am’, at New York’s Salon 94, honours his ‘symbolic expression for possible change for the African-American male community’
-
Intimacy, violence and the uncanny: Joanna Piotrowska in PhiladelphiaArtist and photographer Joanna Piotrowska stages surreal scenes at the Institute of Contemporary Art at the University of Pennsylvania
-
First look: Sphere’s new exterior artwork draws on a need for human connectionWallpaper* talks to Tom Hingston about his latest large-scale project – designing for the Exosphere
