BMW celebrates half a century of its pioneering Art Car project with exhibitions and more

It’s half a century since BMW pioneered the intersection between automotive design and fine art. The very first BMW Art Car was unveiled in 1975, the work of American sculptor Alexander Calder. The idea came from French auctioneer and racing driver Hervé Poulai, who convinced Jochen Neerpasch, the founder and head of BMW Motorsport, to let Calder create the livery of the BMW 3.0 CSL he was entering into that year’s 24 Hours of Le Mans. Despite not finishing, Poulain’s idea set the stage for more collaborations, buoyed by a positive public reception.

The scheme was driven by a collaboration with Leo Castelli, the pioneering New York art gallerist and dealer. Castelli’s contacts brought Frank Stella, Roy Lichtenstein and Andy Warhol into the project to create new liveries for Poulain’s subsequent drives at Le Mans. Then in the early 1980s, the Art Car programme opened up and invited artists to work on standard product models, before returning to a racing focus in 1999. Since then, the BMW Art Car has been a dynamic expression of the company’s commitment to the arts in all its forms, ‘a perfect playground for art and design, technology and innovation, motorsport and engineering’.

To celebrate the scope and scale of this ongoing corporate commitment, BMW has released archive imagery of the works in progress, as well as announced a worldwide celebratory programme of exhibitions and displays. The BMW Art Car World Tour will roll through 2025 and 2026, taking select cars to auto shows and fairs, including Art Basel Hong Kong, the Shanghai Auto Show, Art Basel and Contemporary Istanbul. There will also be a major display at the Louwman Museum in The Hague throughout July and August 2025, featuring eight of the 20 cars.

The BMW Art Cars and their creators

Further information on the BMW Art Car Collection can be found at BMW.com