William Wegman’s canine connection was well documented in our guest editor’s issue last month. Over the next few weeks, there’s now the chance to see his photographs in the flesh, thanks to a travelling exhibition of the polaroids at Max Mara boutiques that’s currently making its way across the United States.
Starting in Boston (Wegman was born just outside of the city) and then New York last week, ‘Dogs in Coats’ features photographs of Wegman’s Weimaraners donning Max Mara’s signature 101801 camel-coloured coat, which the photographer originally produced for the fashion label’s 50th anniversary back in 2001. The collection of eight images not only demonstrates Wegman’s creative and humour-filled style, but also casts Max Mara’s classic piece in a whole new light.
In celebration of the showcase, Max Mara has reissued 30 limited edition 101801 coats in its original silhouette. Since its launch in 1981, the double-breasted cashmere and wool beaver coat has evolved into different styles over the years, so getting a hand on an original is truly rare indeed. With next stops for the exhibition to include Toronto (29 October), San Francisco (12 November), Houston (18 November) and Waikiki (1 December), a visit is highly recommended for dog and fashion lovers alike.
The series of eight images were originally produced for the fashion label’s 50th anniversary back in 2001
Wiliam Wegman’s photographs cast Max Mara’s classic piece in an unexpected light
To celebrate the showcase, Max Mara has reissued thirty 101801 coats in its original silhouette
William Wegman and his model at the exhibition’s opening in New York last week
The evocative images not only demonstrate Wegman’s creative and humour-filled style
’Dogs in Coats’ will travel to Toronto (29 October), San Francisco (12 November), Houston (18 November) and Waikiki (1 December)
Although the 101801 coat has evolved into different styles over the years, the double-breasted cashmere and wool beaver coat is still an enduring part of Max Mara’s heritage
INFORMATION
’Dogs in Coats’ travels to Max Mara boutiques in Toronto (29 October), San Francisco (12 November), Houston (18 November) and Waikiki (1 December)
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