’Design on Water’: Luisa Via Roma creates floating exhibition in Florence

On the 50th anniversary of the flood that submerged Florence in 1966, Luisa Via Roma, the famous Italian retailer, pays homage to the city by presenting 'Design on Water', a new group show held on the city's waterways.
Floating around the Arno River was ‘Bridge of Love’ – an immersive (though luckily not immersed) installation of nine floating cubicles designed by architect Claudio Nardi.
Inaugurated on 14 June in collaboration with Sky Arte HD, the floating exhibition was curated by Valentina Guidi Ottobri of Luisa Via Roma. An ongoing exploration of individuality through the many allegories associated with water, the exhibition also highlighted one of the hot topics in international affairs right now: the plight of immigrants across Europe. Featuring artistic collaborations with big design studios such as Dilmos, Magis, Secondome Gallery, CTRLZAK Art & Design Studio and Bitossi, each artist presented their unique take on water’s oxymoronic symbolism, reflecting on the world’s current happenings.
A plethora of alchemical installations saw art and design fused by CTRLZAK, Lapo Ciatti and Marcantonio Raimondi Malerba; an interactive eco-friendly project by Magis; ethereal light sculptures by Puglia-based artist Daniele Papuli; interesting looking ceramics by Alessio Sarri for Bitossi and Matteo Cibic; and organic furniture designed by Stefano Marolla for Secondome. Across the entire 'Bridge of Love' offering, the viewer was encouraged to experiment with their senses, navigating through perception.
The show was an immersive (though luckily not immersed) installation of nine floating cubicles designed by architect Claudio Nardi. Pictured: Marcantonio Raimondi Malerba’s ethereal sculpture, Heart with Waterlily
The show featured artistic collaborations with big design studios such as Dilmos, Magis, Secondome Gallery, CTRLZAK Art & Design Studio and Bitossi. Pictured: Magis’ eco-friendly interactive piece As Big As A Whale invited viewers to paint the largest animal in the world, the whale, in an original way
An ongoing exploration of individuality through the many allegories associated with water, the exhibition also highlighted one of the hot topics in international affairs right now: the plight of immigrants across Europe. Pictured: Waterness was an experimental workshop created by CTRLZAK Art & Design Studio, which aimed at teaching the viewer a lesson on the value of water
Matteo Cibic’s Lagoona was a ceramic representation of the creatures lurking in the depths of the ocean
These refined sculptures were also presented at this year’s Salone del Mobile as original work for the jewellery brand Dodo
Across the entire ’Bridge of Love’ offering, the viewer was encouraged to experiment with their senses, navigating through perceptions. Pictured: Pack, Stefano Marolla’s installation piece for Secondome Gallery, was a work of movement inspired by draping, waves and dunes
Puglia based artist Daniele Papuli’s etheral light sculptures, Rippled Wave, portrayed the beauty in water’s fluidity
Migration was an installation delving into the themes of the sea and transience, by Bitossi Ceramiche and Alessio Sarri
Lapo Ciatti’s Hope installation was inspired by the literal meaning of the word ’rope’ – an item that provides something to hold on to
INFORMATION
’Design on Water’ ran from 14–17 June. For more information, visit the Luisa Via Roma website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Jack White's Third Man Records opens a Paris pop-up
Jack White's immaculately-branded record store will set up shop in the 9th arrondissement this weekend
By Charlotte Gunn Published
-
Designer Marta de la Rica’s elegant Madrid studio is full of perfectly-pitched contradictions
The studio, or ‘the laboratory’ as de la Rica and her team call it, plays with colour, texture and scale in eminently rewarding ways
By Anna Solomon Published
-
‘Nothing just because it’s beautiful’: Performance artist Marina Abramović on turning her hand to furniture design
Marina Abramović has no qualms about describing her segue into design as a ‘domestication’. But, argues the ‘grandmother of performance art’ as she unveils a collection of chairs, something doesn’t have to be provocative to be meaningful
By Anna Solomon Published
-
Remembering Oliviero Toscani, fashion photographer and author of provocative Benetton campaigns
Best known for the controversial adverts he shot for the Italian fashion brand, former art director Oliviero Toscani has died, aged 82
By Anna Solomon Published
-
Distracting decadence: how Silvio Berlusconi’s legacy shaped Italian TV
Stefano De Luigi's monograph Televisiva examines how Berlusconi’s empire reshaped Italian TV, and subsequently infiltrated the premiership
By Zoe Whitfield Published
-
Louis Fratino leans into queer cultural history in Italy
Louis Fratino’s 'Satura', on view at the Centro Pecci in Italy, engages with queer history, Italian landscapes and the body itself
By Sam Moore Published
-
‘I just don't like eggs!’: Andrea Fraser unpacks the art market
Artist Andrea Fraser’s retrospective ‘I just don't like eggs!’ at Fondazione Antonio dalle Nogare, Italy, explores what really makes the art market tick
By Sofia Hallström Published
-
Triennale Milano exhibition spotlights contemporary Italian art
The latest Triennale Milano exhibition, ‘Italian Painting Today’, is a showcase of artworks from the last three years
By Tianna Williams Published
-
Walls, Windows and Blood: Catherine Opie in Naples
Catherine Opie's new exhibition ‘Walls, Windows and Blood’ is now on view at Thomas Dane Gallery, Naples
By Amah-Rose Abrams Published
-
Raffaele Salvoldi stacks hundreds of marble blocks for dazzling Milan installation
For a Milan Design Week 2023 installation, Italian artist Raffaele Salvoldi teams up with marble brand Salvatori to create architectural sculptures comprising hundreds of marble blocks
By Harriet Lloyd-Smith Published
-
Remote Antarctica research base now houses a striking new art installation
In Antarctica, Kyiv-based architecture studio Balbek Bureau has unveiled ‘Home. Memories’, a poignant art installation at the remote, penguin-inhabited Vernadsky Research Base
By Harriet Lloyd-Smith Published