Whilst fashion enjoys its deliberately ephemeral nature, photographic images and illustration leave powerful imprints on the mind. Now imagine a resource facility where you can spend as long as you need researching visual archives on any area of interest. 'I needed a domain name which had to be unserious,' says Molly Logan, art photography agent and creative director behind MyBestFred – an online visual gallery that has now opened a physical space in Tribeca for all to appreciate. 'I chose the smoking bird for the logo; it’s unintimidating.'
Occupying a 1200 square foot space, MBF’s impressive library shelves line the walls with rare print manuscripts, magazines, film and fashion show videos – each flanking two large tables and a giant chandelier. For a nominal fee, subscribers gain library access and four issues of their quarterly look book; December’s is curated by Terence Koh.
A bespoke service is available for project specific enquiries. Anything from rare 1960s Japanese nude portraits – Logan’s specialty – to a program of artist’s talks or organising access to select exhibitions before they open to the public. Need to kill two hours in Berlin between meetings? MyBestFred will prepare your local itinerary of cultural must-sees.
Amangiri resort, Utah
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Amangiri resort, Utah
Amangiri resort, Utah
Amangiri resort, Utah
Amangiri resort, Utah
Best Made Axes
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Best Made Axes
Best Made Axes
Best Made Axes
Best Made Axes
Best Made Axes
Blackman Cruz store, LA
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Blackman Cruz store, LA
Blackman Cruz store, LA
Blackman Cruz store, LA
Blackman Cruz store, LA
Blackman Cruz store, LA
Commonwealth Utilities S/S 09 collection
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Commonwealth Utilities S/S 09 collection
Commonwealth Utilities S/S 09 collection
Commonwealth Utilities S/S 09 collection
Commonwealth Utilities S/S 09 collection
BlackWhite House in Bethesda, Maryland by David Jameson Architects
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BlackWhite House in Bethesda, Maryland by David Jameson Architects
BlackWhite House in Bethesda, Maryland by David Jameson Architects
Methow Cabin, by Eggleston Farkas Architects, Seattle
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Methow Cabin, by Eggleston Farkas Architects
Hotel Erwin, Venice Beach, California
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Hotel Erwin, Venice Beach, California
Hotel Erwin, Venice Beach, California
Illustration from the Monkey Bar by Barry Blitt, New York
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Interior of the Monkey Bar
Illustration for the Monkey Bar by Paul Cox
My Best Fred, NYC
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My Best Fred, NYC
My Best Fred, NYC
Neal Creek, Hood River by Paul Mckean, Oregon
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Neal Creek, Hood River by Paul Mckean, Oregon
Beaker & Flask, Portland
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Beaker & Flask, Portland
Beast, Portland
Naomi from Beast, Portland
Laurelhurst Market, Portland
Laurelhurst Market, Portland
Bunks famous sandwiches, Portland
Le Pigeon, Portland
Le Pigeon, Portland
Viridian Farms, Portland
Installation by Johanna Grawunder in Robert at MAD, NYC
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Installation by Johanna Grawunder in Robert at MAD, NYC
Installation by Johanna Grawunder in Robert at MAD, NYC
Speakeasy - Rye NYC
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Rye NYC
Rye NYC
Rye NYC
Speakeasy - Clover Club, NYC
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Speakeasy - Clover Club, NYC
Speakeasy - Clover Club, NYC
Speakeasy - Clover Club, NYC
Speakeasy - The Violet Hour, Chicago
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Speakeasy - The Violet Hour, Chicago
Speakeasy - The Varnish, LA
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Speakeasy - The Varnish, LA
Speakeasy - Bourbon & Branch, San Francisco
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Bourbon & Branch, San Francisco
Bourbon & Branch, San Francisco
Bourbon & Branch, San Francisco
Diamond House, XTEN Architecture, LA
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Diamond House, XTEN Architecture, LA
Diamond House, XTEN Architecture, LA
Diamond House, XTEN Architecture, LA
Diamond House, XTEN Architecture, LA
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What is the role of fragrance in contemporary culture, asks a new exhibition at 10 Corso ComoMilan concept store 10 Corso Como has partnered with London creative agency System Preferences to launch Olfactory Projections 01
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Jack White's Third Man Records opens a Paris pop-upJack White's immaculately-branded record store will set up shop in the 9th arrondissement this weekend
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Designer Marta de la Rica’s elegant Madrid studio is full of perfectly-pitched contradictionsThe studio, or ‘the laboratory’ as de la Rica and her team call it, plays with colour, texture and scale in eminently rewarding ways
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20 years on, ‘The Gates’ makes a digital return to Central ParkThe 2005 installation ‘The Gates’ by Christo and Jeanne-Claude marks its 20th anniversary with a digital comeback, relived through the lens of your phone
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In ‘The Last Showgirl’, nostalgia is a drug like any otherGia Coppola takes us to Las Vegas after the party has ended in new film starring Pamela Anderson, The Last Showgirl
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‘American Photography’: centuries-spanning show reveals timely truthsAt the Rijksmuseum in Amsterdam, Europe’s first major survey of American photography reveals the contradictions and complexities that have long defined this world superpower
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Miami’s new Museum of Sex is a beacon of open discourseThe Miami outpost of the cult New York destination opened last year, and continues its legacy of presenting and celebrating human sexuality
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Sundance Film Festival 2025: The films we can't wait to watchSundance Film Festival, which runs 23 January - 2 February, has long been considered a hub of cinematic innovation. These are the ones to watch from this year’s premieres
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What is RedNote? Inside the social media app drawing American users ahead of the US TikTok banDownloads of the Chinese-owned platform have spiked as US users look for an alternative to TikTok, which faces a ban on national security grounds. What is Rednote, and what are the implications of its ascent?
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Architecture and the new world: The Brutalist reframes the American dreamBrady Corbet’s third feature film, The Brutalist, demonstrates how violence is a building block for ideology
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Inside Luna Luna: the amusement park designed by artists lands in New York‘Luna Luna: Forgotten Fantasy’ – featuring rides by Basquiat, Lichtenstein, Hockney, Haring, and Dalí – has opened at The Shed
