I Scream Ice Cream: Habitat's Platform gallery laments the end of summer

Habitat’s Platform gallery has invited London creative collective I Scream Factory to pay tribute to the end of summer with an exhibition of photography focused around the theme of ice cream

(Image credit: press)

By Rosa Bertoli

last updated 28 October 2022

in Features

Launched in 2012, Habitat’s Platform Gallery is the British interiors store’s laboratory of ideas, born to encourage, support and promote talent in the fields of art and design. Their latest showcase, debuting today, is somewhat seasonally inspired, giving carte blanche to London creative collective I Scream Factory to pay tribute to the end of summer with an exhibition of photography focused around the theme of ice cream.

Presenting works from its stable of international photographers, the Factory gathered a collection of images that explore the dessert in great detail, offering a point of view of ice cream as a metaphor for life. Fragile and temporal, yet pleasurable; these are the elements the collective chose to highlight, through a diverse portfolio of works that blur the boundaries between art and photography.

Works in the exhibition include the poetic photo stories of Takeshi Suga, Russian photographer Lena Vazenina’s sexually charged images and Scottish-born John Gribben’s surreal works, that merge photography with collage using explosive pastel colours to create puzzling scenarios.

To further celebrate this bleakest of seasonal transitions, Habitat has partnered with gourmet ice lollies makers Ice Kitchen, concocting a special menu to offer to visitors at a dedicated pop-up counter within the gallery space.

Photograph of ice cream on revolver — Fragile and temporal, yet pleasurable: the exhibition offers a point of view of ice cream as a metaphor for life. Pictured: an image from Lena Vazhenina' s 'Blue Series', inspired by the movie *Down by Law*

Pictured: Hand of cake sprinkles holding cones — Presenting works from its stable of international photographers, the Factory has gathered a collection of images that explore the dessert in great detail. Pictured: an image taken from John Gribben's 'Glaikit' series

Photograph of Japanese woman with ice cream — Works in the exhibition include the Japanese photographer Takeshi Suga's poetic visual stories

photograph of girls seeing city view — This contribution by British artist John Riche has more fantastical undertones

close up image of eating ice cream — The work of Russian photographer Lena Vazenina is also on display...

close up image of white ice cream — Nuno Oliveira's series of images touch upon the dessert's tactile qualities and ephemeral nature

model photograph with ice creams and lollies as props — Fashion photographer Sara Mautone used ice creams and lollies as props for her romantic imagery

photograph of man with cake sprinkles on face — John Gribben’s surreal images – merging photography with collage – use explosive pastel colours to create puzzling scenarios

ADDRESS

Platform
Habitat, 1st Floor
208 King's Road
London SW3 5XP

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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.

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