Louis Vuitton’s Young Arts project

Members of the South London Gallery’s young people’s forum in action.
(Image credit: press)

Members of the South London Gallery’s young people’s forum in action. The Louis Vuitton Young Arts Project will follow on from and expand the work the participating galleries already do for young people. ’It will really up the ante in terms of what they can get involved in,’ says Margot Heller, Director of the South London Gallery, which will be leading the initiative.

While fashion brands have been falling over each other to embrace the art world in the last decade, Louis Vuitton has always led the field. But instead of unveiling another high profile commission from a big-name artist, the label's latest arts venture is in an altogether more worthy vein.

The Louis Vuitton Young Arts Project is a three-year educational project that will give over 200 underprivileged young Londoners - the type not likely to own designer handbags - access to the inner workings of the contemporary British arts scene. Launched at the Royal Academy of Arts this week, it aims to equip the students with the skills and knowledge necessary to pursue a career in the industry.

Louis Vuitton has teamed up with major art institutions on the project, including Tate Britain, the Hayward Gallery, the Royal Academy of Arts, the South London Gallery and the Whitechapel Gallery. Together they will give the young recruits - aged 13 to 25 - the chance to interact with artists like Tracey Emin and Michael Landy, museum directors, curators and collectors.

The brand has supplied upwards of £1million for the project. One of its more meaningful ways of celebrating the opening of its New Bond Street Maison (28th May) the new scheme follows on from its exclusive Louis Vuitton Art Talks series, held in the studios of British artists like Sam Taylor-Wood and Antony Gormley, and its Art Walks programme, for which it takes clients and special guests on private tours of London exhibitions.

Luxury fashion brands are all attempting to bathe in the kudos that surrounds the art world these days, but Louis Vuitton's relationship with it has easily been the most varied. Since becoming Creative Director in 1997, Marc Jacobs has spearheaded a whole ream of collaborations with the likes of Stephen Sprouse, Takashi Murakami and Richard Prince. And next year, the label will unveil a €100million Frank Gehry-designed glass building in the Bois de Boulogne to house its new Louis Vuitton Fondation pour la Création. But budding student artists make a more unusual focus of its attention.

Members of the Tate Forum run a pilot event for the Louis Vuitton Young Arts project during Chris Ofili's exhibition

Members of the Tate Forum run a pilot event for the Louis Vuitton Young Arts project during Chris Ofili's exhibition

(Image credit: press)

Students of the Tate Forum pilot event take inspiration from one of Chris Ofili's works

Students of the Tate Forum pilot event take inspiration from one of Chris Ofili's works

(Image credit: press)

Malaika Byng is an editor, writer and consultant covering everything from architecture, design and ecology to art and craft. She was online editor for Wallpaper* magazine for three years and more recently editor of Crafts magazine, until she decided to go freelance in 2022. Based in London, she now writes for the Financial Times, Metropolis, Kinfolk and The Plant, among others. 

Read more
Vuitton Listing Image
Inside Louis Vuitton’s Murakami London pop-up, a colourful cartoon wonderland with one-of-a-kind café
Exhibition imagery
What makes fashion and art such good bedfellows?
Sarabande Foundation The Artist's Studio window
'A creative explosion' in the West End: Sarabande Foundation takes residency at Selfridges
Louis Vuitton autumn winter 2019
Louis Vuitton is launching make-up with Pat McGrath as creative director
Pharrell Williams and Nigo take their bow at the end of Louis Vuitton A/W 2025 menswear show
Pharrell Williams’ latest Louis Vuitton show celebrates a ‘friendship for life’ with streetwear legend Nigo
Wallpaper editors picks
Out of office: what the Wallpaper* editors have been doing this week
Latest in Fashion & Beauty
perfume bottle archive Cristalleries de Nancy
This perfume bottle archive was nearly lost. Now, it offers a rare whiff of fragrance history
thom browne palm beach store
In Thom Browne’s newest store, prep meets Palm Beach
Johanna Parv A/W 2025 Young London Designer Uprising
Johanna Parv’s ‘engineered formalwear’ is made for the woman on the move
Azzedine Alaïa and Carla Sozzani, 2016
Carla Sozzani on a life in art and fashion: ‘I wanted to change how magazines were made’
Prada Slipper Mens S/S 2025 runway show
These fringed Prada slippers capture a lived-in elegance
Graphic S/S 2025 fashion trend
For S/S 2025, streamlined silhouettes with a graphic edge
Latest in News
A still from Wong Kar-wai’s In the Mood for Love (2000)
Prada and Wong Kar-wai dream up a cinematic restaurant in Shanghai
Syd Mead, Future Pastime, 534 West 26th Street, New York
A new exhibition in New York presents the visionary artwork of the late Syd Mead
riverrock frank lloyd wright house
Frank Lloyd Wright’s last house has finally been built – and you can stay there
Design Space LA art fair
Basic.Space launches its first IRL shopping event – in an empty West Hollywood mall
Tetris house, an island house in greece, with its white geometric volumes
A retro video game is the unlikely inspiration for this island house in Greece
the lavery london restaurant review
At The Lavery, Anglo-Italian cooking caters to London’s design obsessive