‘Dressed to Impress’ captures the vivid world of everyday fashion in the 1950s and 1960s

A new photography book from The Anonymous Project showcases its subjects when they’re dressed for best, posing for events and celebrations unknown

Dressed to Impress: The Anonymous Project cover
Dressed to Impress: The Anonymous Project
(Image credit: ©️The Anonymous Project / Lee Shulman)

It’s hard to imagine just how precious a single physical photograph can be from our modern-day viewpoint of complete image saturation. In comparison, a found photograph contains so much – it’s a unique object that can so easily be torn from its context yet still be freighted with meaning.

Image from Dressed to Impress

Image from Dressed to Impress

(Image credit: ©️The Anonymous Project / Lee Shulman)

That’s the premise behind The Anonymous Project, an archive started in 2017 by the filmmaker Lee Shulman. Inspired by his acquisition of a box of Kodachrome colour slides with no identifying information, Shulman set up The Anonymous Project to collect and catalogue the overlooked work of unknown anonymous photographers.

Image from Dressed to Impress

Image from Dressed to Impress

(Image credit: ©️The Anonymous Project / Lee Shulman)

Over time, the collection has spawned print publications, including Mid-Century Memories, On the Road, The House, and collaborations with Omar Victor Diop and Martin Parr (Shulman also directed the recent documentary, I Am Martin Parr).

Image from Dressed to Impress

Image from Dressed to Impress

(Image credit: ©️The Anonymous Project / Lee Shulman)

Dressed to Impress is the latest monograph to emerge from this rich archive. As the title suggests, the images within represent their subjects at their best, photographs that have been posed for, not swiftly snapped. As a result, the images show people dressed in their finest clothes, whether for a family event, formal occasion or to showcase a new job or outfit.

Image from Dressed to Impress

Image from Dressed to Impress

(Image credit: ©️The Anonymous Project / Lee Shulman)

With most of the imagery dating from the 1950s and 1960s, and focused on the UK and USA, Dressed to Impress provides a valuable snapshot into the sartorial choices of a bygone age, away from the polished world of high fashion. What stands out is the evidence of joy and pride, as subjects put forward their best face, with colour, pattern and texture all faithfully vividly rendered by Kodachrome’s cutting edge film technology.

Image from Dressed to Impress

Image from Dressed to Impress

(Image credit: ©️The Anonymous Project / Lee Shulman)

According to Shulman, the photographs ‘show a post-war society that wanted to celebrate life in all its facets. I am always amazed by the incredible colours and use of patterns and fabrics in what we mistakenly think of as a very monochrome period. Here, the clothes shout, “Look at me!” and “Life is fabulous.”’

Image from Dressed to Impress

Image from Dressed to Impress

(Image credit: ©️The Anonymous Project / Lee Shulman)

Dressed to Impress: The Anonymous Project, Lee Shulman, Prestel, £40, PrestelPublishing.PenguinRandomHouse.de, Anonymous-Project.com, @the.anonymous.project

Image from Dressed to Impress

Image from Dressed to Impress

(Image credit: ©️The Anonymous Project / Lee Shulman)

Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.