London-based photographer Chris Floyd has long impressed with his intimate portraits of celebrities, artists and all-round beautiful people alike. This month however, Floyd is making a move away from his usual territory, producing a series of ten signed, numbered and dated photographs at a knockdown price, a project he's called simply 'Ten Photographs'.
Embracing his commercial appeal, the project was born as a means of making Floyd’s photography more available to the masses and the series will feature ten limited edition prints; available in 40x30” sets of three at £500 each, and 16x12” sets of ten at £50 each.
Part-response to over-priced, ego-driven artistic prints, and part-reaction to the digital era’s overriding supremacy - Floyd has embraced the myriad possibilities of digital technology to bring a little creative democracy to the fore - providing, in his own words, ‘one-off prints that can last for 50 years all for the price of a meal.’
The selection of ten images are an interesting mix from Floyd's repertoire ("salvaged from a life of dust-gathering beneath his bed") and are all on show at Gracelands in Kensal Rise, London. They include a beauty pageant runner-up, a snow covered football field, a collapsed mid-Western shack and even inter-vehicular intercourse - all in Floyd’s honest, penetrating style.
Offered up by the photographer as a contemporary update of the Athena poster outlet, Floyd sees his approach as the way forward for print sales - suggesting that bigger prints should go for more, whilst smaller prints should be more accessibly priced – a conviction we applaud.
ADDRESS
Gracelands,
118 College Road,
Kensal Green,
London NW10 5HD
-
Must-visit cinemas with award-worthy designCreativity leaps the screen at these design-led cinemas, from Busan Cinema Centre’s record-flying roof to The Gem Cinema Jaipur’s art deco allure
-
The modernist home of musician Imogen Holst gets Grade II listingThe daughter of the composer Gustav Holst lived here from 1964 until her death, during which time the home served a locus for her own composition work, which included assisting Benjamin Britten
-
This fun and free-spirited photography exhibition offers a chromatic view on the world‘Chromotherapia’ at Villa Medici in Rome, explores how we view colour as a way of therapy, and how it has shaped photography over the last century (until 9 June 2025)
