Given the ongoing directives to mask up, launching an extensive lipstick collection might seem an unexpected business choice. Yet it could just as easily be said that the debut of the new Rouge Dior range is perfectly timed, offering, as it does, a bit of colour and an uplifting mode of self-expression for the new year.
Dior’s iconic lipstick range, which originally launched in 1953, has been given a modern update for 2021 by Dior Makeup’s creative and image director Peter Philips, who joined the brand in 2014 having previously been at Chanel.
The rebooted collection features 75 shades of reds, pinks and nudes, available in four finishes: classic matte, metallic, satin, and the ultra-matte ‘velvet’, all textures inspired by fabrics once used in Dior’s couture collections.
The new lipsticks are packaged in refillable black cases bearing a metallic silver ring with the ‘CD’ initials of Dior’s founder. ‘Rouge Dior is the ultimate lipstick,’ says Philips. ‘It has built a strong image and reputation around the world. Today, it is a timeless icon that never ceases to amaze.’ §
FURTHER READING
Wallpaper* Beauty & Grooming editor Mary Cleary rounds up the vegan beauty brands that are ‘simply radishing'.
Rose – the most traditional ingredient in fragrance – is being given an unconventional edge by niche perfumers and big-name brands.
INFORMATION
This article originally appeared in the March 2021 issue of Wallpaper* (W*263) – available for free download here.
dior.com
-
Ligne Roset teams up with Origine to create an ultra-limited-edition bikeThe Ligne Roset x Origine bike marks the first venture from this collaboration between two major French manufacturers, each a leader in its field
-
The Subaru Forester is the definition of unpretentious automotive designIt’s not exactly king of the crossovers, but the Subaru Forester e-Boxer is reliable, practical and great for keeping a low profile
-
Sotheby’s is auctioning a rare Frank Lloyd Wright lamp – and it could fetch $5 millionThe architect's ‘Double-Pedestal’ lamp, which was designed for the Dana House in 1903, is hitting the auction block 13 May at Sotheby's.
-
Margot Robbie, Marina Abramović and a 15-step Korean scalp treatment: the most-read Wallpaper* beauty stories of 2024The news of Margot Robbie becoming the face of Chanel No.5 and an illustrated guide to a 15-step Korean scalp treatment are just two of the most-read Wallpaper* beauty stories from the year gone by
-
Unboxing beauty products from 2024, as seen on the pages of Wallpaper*Wallpaper's 2024 beauty picks included Chanel lipstick, Bottega Veneta perfume and solid soap from the likes of Aesop, Celine, Diptyque, Hermès and Sisley
-
These illuminating fashion interviews tell the story of style in 2024Selected by fashion features editor Jack Moss from the pages of Wallpaper*, these interviews tell the stories behind the designers who have shaped 2024 – from Kim Jones to Tory Burch, Willy Chavarria to Martine Rose
-
Giant cats, Madonna wigs, pints of Guinness: seven objects that tell the story of fashion in 2024These objects tell an unconventional story of style in 2024, a year when the ephemera that populated designers’ universes was as intriguing as the collections themselves
-
Inside Dior’s ‘Gold House’ in Bangkok, a spectacular celebration of Thai art and craftDaven Wu takes a trip to Bangkok to discover ‘Gold House’, a gilded new concept store from Dior which is rooted in both Parisian savoir-faire and artisanal Thai craft, featuring a café, gardens and showstopping gilded facade
-
‘He immortalised the birth of the supermodel’: inside Dior’s career-spanning retrospective of photographer Peter LindberghOlivier Flaviano, head of Paris’ La Galerie Dior, talks us through a new Peter Lindbergh retrospective, which celebrates the seminal German photographer’s longtime relationship with the French house
-
Fashion features editor Jack Moss’ style gift guideWallpaper* fashion features editor Jack Moss compiles his fantasy festive wish list – from a surreal Bottega Veneta tree decoration to Hylton Nel’s Dior-approved ceramic cats
-
What makes a ‘winter perfume’? The Wallpaper* guide to fragrances that linger on the skin and in the airThe Wallpaper* guide to winter perfume has been compiled by our beauty editor Hannah Tindle, including scents from the likes of Bottega Veneta, Frederic Malle and Marissa Zappas
