The new Bang & Olufsen London showroom on New Bond Street is the Danish sound brand's flagship space in the city, immersing their high-tech, cleverly-designed sound objects in a world of culture and sustainability. The space was conceived to showcase the full range of Bang & Olufsen's products, but also to create a bridge with the local creative community and establish a culture of collaboration and creativity.
Step inside the new Bang & Olufsen London showroom
The entrance of the store, with bespoke aluminium and wooden display elements
Set over three floors, the space was sensibly designed by the Bang & Olufsen team, led by Nikolaj Bebe, with a focus on modularity and display systems in wood and aluminium, that can adapt to the store's evolving needs and also be disassembled after use. Among the space's defining elements are a bespoke shelving units fitted with LED lighting, and a series of curving wooden panels that offer a plethora of dynamic displaying possibilities along the walls.
'Since 1925, Bang & Olufsen has brought magical experiences to the lives of people all over the world,' says the company's CEO, Kristian Teär. 'We wanted to extend this feeling to our new London flagship store by becoming the destination where you can hear, see, and feel the magic of Bang & Olufsen, experience our products and unique heritage.'
The store features work by London maker James Shaw
The ground floor is the customer's first approach to Bang & Olufsen, with the brand's most popular portable products (including headphones and portable speakers) on display, and a more intimate private area at the back with modernist-inspired furniture designed by Bebe and his team.
For the London opening, the Danish company commissioned London maker James Shaw, who created two benches for the space. based on recycled plastic extrusions, Shaw's work fittingly embodies Bang & Olufsen's considered approach to circularity and the collaboration with Shaw is a first step towards a wider conversation with the local creative community. The space will in fact serve as a canvas for a series of cultural initiatives including live music events, podcasts recording, streamed panel discussions and art exhibitions.
The lower ground floor 'sensorium', featuring a paid of Beolab 90 Speakers and a Beovision Harmony Television
The lower ground floor is dedicated to a unique sound experience: accessed through an aluminium staircase and a soft pink antechamber, the space is a 'sensorium for the ultimate sound experience.' Kvadrat curtains enclose the space, which features soft carpeting and special, paper-based and recyclable sound proof coating to ensure a pristine sound effect. Here, customers can explore Bang & Olufsen's ultimate sonic experience and immerse themselves in the cutting edge sound technology.
The bespoke suite on the store's first floor
The first floor, meanwhile, is dedicated to Bang & Olufsen's bespoke offering, with an apartment-like setting overlooking Bond Street and allowing customers to explore the infinite possibilities of the company's customisation opportunities.
'A strong retail presence in cities such as New York, Paris, and London is key to our future growth, and we will continue to expand our footprint in other key cities in the years to come,' says Sidonie Robert-Degove, Head of Global Retail at Bang & Olufsen. 'We have had a strong commitment to London for years, and our new flagship store complements our existing presence in the city, including Harrods and Selfridges. With our global network of more than 400 Bang & Olufsen branded stores, we have a unique opportunity to give our customers a full product and brand experience like no other in our industry.'
Bang & Olufsen
72 New Bond Street
W1S 1RR
A wall displaying the Beogram 4000 and illustrating the company's possibility to restore vintage models
-
NAMM 2025 round-up: ten take-aways from the world's most important music showCalifornia's annual NAMM show brings musical instrument manufacturers big and small to show off their latest wares and audio innovations. Here are ten of the best from 2025
-
Santa Monica hotspot The Georgian Room is a rare, well-done steakhouse speakeasyHidden inside The Georgian Hotel in Santa Monica, a restored speakeasy that lovingly nods to its storied past
-
In St Barths, Cheval Blanc is an oceanside oasis soaking in turquoise viewsFollowing its 10th anniversary, Cheval Blanc St-Barth continues to shine as a pearl of the Caribbean
-
'A creative explosion' in the West End: Sarabande Foundation takes residency at SelfridgesSarabande Foundation's ‘House of Bandits’ takes up residence with gusto in Selfridges for nine weeks
-
‘I began experimenting and haven’t really stopped,’ Miranda Keyes on working with glassIn a rapidly changing world, the route designers take to discover their calling is increasingly circuitous. Here we speak to Miranda Keyes about her forging her own path to success
-
Feldspar makes its mark on Whitehall with a festive pop-up at Corinthia HotelDevon-based bone china brand Feldspar makes its first foray into shopkeeping with a pop-up at London’s Corinthia Hotel. Ali Morris speaks with the founders and peeks inside
-
One to Watch: EJM Studio’s stool is inspired by the humble church pewEJM Studio’s ‘Pew’ stool reimagines the traditional British church seating with a modern, eco-conscious twist
-
One to Watch: Family Project’s ‘furniture friends’ are elegant and humorous with lasting emotional valueFamily Project, founded by Francesco Paini, is a London-based design practice drawn to human connection, creating portraiture through furniture and injecting artful expressions into interior spaces
-
Martino Gamper creates a joyful tapestry of colour, pattern and eras in an immersive showcase'I'm always interested in what is considered kitsch, what is considered contemporary, what is ugly, what is beautiful—it's a subtle line'. Martino Gamper‘ presents 'Before; After & Beyond’
-
Pierre Jeanneret’s Chandigarh furniture meets South Asian diasporic art in an unusual London exhibitionRajan Bijlani opens a show combining Pierre Jeanneret furniture for the Indian city of Chandigarh with works for sale by six artists of South Asian origin – in his own London townhouse
-
Mud celebrates turning 30 with a new Islington storeTo celebrate its 30th anniversary Mud opens a new Islington store, showcasing its Australian ceramics where beautiful design meets utility
