Milan's Settantaventidue gallery has gathered an impressive collection of Christmas cards, created between the 1940s and 1970s by some of the most celebrated art directors and graphic designers of the past century (on view until 6 January 2024). The lineup sounds like a who's who of design, from Bob Noorda to Ettore Sottsass, Bruno Munari, A G Fronzoni and Vittorio Gregotti among many more.
Christmas cards by iconic designers
Studio Stile, 1959
Over 100 greeting cards on view have been selected by Studio Bruno Tonini (a publishing house specialising in fine art publications), with the help of art director Luca Pitoni.
These are not your run of the mill Christmas cards, they range from the colourful and humorous to the esoteric, hand-drawn or featuring type and photography, each of them an incredible glimpse into its creator's approach to design and holiday greetings.
Bruno Munari, 1957
Some cards are self-celebrating, like Gio Ponti's rendition of his Pirelli skyscraper, which was under construction in 1958 and reproduced in black and white under construction on a multi-folded card. Some played with traditional Christmas motifs, from Albe Steiner's mistletoe to Remo Muratore's Christmas bauble and Vittorio Gregotti's pile of wrapped presents. But there is also A G Fronzoni's minimalist Santa, Studio Boggeri's dotted Christmas tree and several playful objects and compositions, from Studio Stile's 'giochino' (little toy) to once again Boggeri's compositions of transparent coloured paper to create different festive effects.
A G Fronzoni, 1960
These designers 'all engaged in what used to be a mandatory exercise of style: confronting the stereotypes of seasonal greetings,' reads a note accompanying the exhibition. 'The result is a precious collection of delicate visual surprises in which each designer shows his or her style with little or no compromise: Instagram before Instagram even existed, in a hardware version.'
The Graphic Design of Christmas Greetings is on view until 6 January 2024
Settantaventidue
Via Lodovico il Moro 1
Milan
Gio Ponti, 1958
Studio Boggeri, 1959
Vittorio Gregotti, 1959
Albe Steiner, 1940
Remo Muratore, 1956
Max Huber, 1960
Waibi Heinz, 1961
Aldo Calabresi, 1965
Franco Albini and Franca Helg, 195w0
-
Audi launches AUDI, a China-only sub-brand, with a handsome new EV conceptThe AUDI E previews a new range of China-specific electric vehicles from the German carmaker’s new local sub-brand
-
Inside Izza Marrakech: A new riad where art and bohemian luxury meetHonouring the late Bill Willis’ hedonistic style, Izza Marrakech fuses traditional Moroccan craftsmanship with the best of contemporary art
-
Clocking on: the bedside analogue timepieces that won’t alarm your aestheticWe track down the only tick-tocks that matter, nine traditional alarm clocks that tell the time with minimum fuss and maximum visual impact
-
Star-studded Cassina I Maestri collection turns 50 looking fabulousCassina I Maestri turns 50 this year, and the company marked the occasion with an exhibition at Fuorisalone as well as a book launching in autumn 2023
-
Discover July 2023 Wallpaper*: the Design DirectorySee Wallpaper’s July 2023 Design Directory for the best new seating, tables, beds, lighting, outdoor furniture, rugs and more, on sale now
-
Gio Ponti’s ‘Dezza’ armchair for Poltrona Frau returns in a dazzling archive printThe ‘Dezza’ armchair by Gio Ponti for Poltrona Frau is among our Salone del Mobile 2023 highlights, featured in May Wallpaper*, on sale 13 April
-
Molteni&C presents its first outdoor furniture collectionMolteni&C translates its signature craftsmanship and style for outdoor living
-
Renovated Amalfi coast hotel features local craft and Gio Ponti furnitureBorgo Santandrea, a classic Amalfi Coast hotel, reopens with a newly renovated interior characterised by the work of local artisans and iconic Gio Ponti furniture by Molteni&C
-
In memoriam: Nanda Vigo (1936-2020)Celebrating the female force of otherworldly design
