Corporate Design & Branding

Master cut: Margaret Howell goes back to basics for a retail takeover at Tate Modern

By Natalia Rachlin Last updated 7 October 22

Graphic Design and Advertising by Geigy 1940-1970

By Léa Teuscher Last updated 7 October 22

Anatomy of a rebrand: we dissect Loewe’s new identity, designed by M/M (Paris)

By Rosa Bertoli Last updated 6 October 22

Discover Finnish design for sustainable fiber packaging

Huhtamaki redesigns the future of sustainable fiber-based food packaging by combining Finnish simplicity and functional design with its high-precision technology

By Simon Mills Last updated 6 October 22

Sergio Rodrigues creates a shop-in-shop at New York's Espasso

By Scott Mitchem Last updated 5 October 22

Kishu+ harnesses technical smarts to give Japanese lacquerware a modern lustre

By Rosa Bertoli Last updated 29 September 22

Modular market: UXUS designs Tate Modern’s new Switch House store

By Elly Parsons Last updated 7 September 22

Armani Casa marks 20 years at the heart of the well-considered home

The Italian brand called on Wallpaper* contributing editor Nick Vinson to art direct its anniversary editorial campaign, which debuted in the September 2020 issue of Wallpaper*

By TF Chan Last updated 1 September 22

Sander Lak brings his intuitive colour approach to new Maharam collaboration

Maharam enlisted fashion designer Sander Lak to create a collection of woollen upholstery textiles, for which the designer drew inspiration from nature and American pop culture corporate graphics

By Pei-Ru Keh Last updated 30 August 22

Design values: McKinsey & Company’s Benedict Sheppard on upticking design for good business

We’ve always known that good design makes for good business. Now McKinsey & Company has crunched the numbers to prove it. The consultancy’s Benedict Sheppard, a speaker at this year’s Brainstorm Design conference in Singapore, offers four rules for upticking by design

By Alex Moshakis Last updated 30 August 22

An educational and culturally significant retail concept opens in Milan

By Viviana Attard Last updated 30 August 22

Tom Pigeon creates prints for Team GB ahead of 2020 Olympics

Ahead of the 2020 Tokyo Summer Olympic Games, Tom Pigeon has designed prints for the Great Britain and Northern Ireland Olympic Team, inspired by classic posters from the 1960s and 1970s and Russian constructivist art

By Alyn Griffiths Last updated 28 August 22

Nike’s Serena Williams Building: an exclusive first look

The latest addition to Nike’s world HQ in Oregon, the Serena Williams Building brings the brand’s entire design team under one roof

By Pei-Ru Keh Last updated 28 August 22

Fix up look sharp: Balmond Studio launches new brand identity

By Ali Morris Last updated 26 August 22

New linen brand Baea gives us more reasons to stay in bed

Founded by Hong Kong-based Adah Chan, new linen brand Baea brings the sense of nature inside

By Catherine Shaw Last updated 26 August 22

Wish you were here: Toiletpaper creates city billboards for Rimini

By Rosa Bertoli Last updated 25 August 22

Bright sparks: Plumen’s latest energy-efficient bulb recreates the soft glow of an earlier age

By Rosa Bertoli Last updated 23 August 22

A century of all-American toy advertising in pictures

A new Taschen book chronicles the 20th-century toy advertising boom in America, recounting how compelling visual storytelling sparked a consumer revolution

By Harriet Lloyd-Smith Last updated 19 August 22

Benjamin Hubert designs PPE for wellness start-up

Designer Benjamin Hubert has created products and the brand identity for new wellness start-up Never Go Alone

By Rosa Bertoli Published 16 March 21

Beni Rugs’ latest campaign merges Bauhaus with Brazilian modernism

Teaming up with illustrator Charlotte Taylor, Beni Rugs' latest collection campaign is a fictional world merging aesthetics from across the globe

By Pei-Ru Keh Published 2 August 20

Spheres of influence: a new base in Berlin gives design firm Bocci a chance to shine

By Giovanna Dunmall Published 23 December 15