Earth Rated’s sustainable dog toys are our Best Tail Waggers

These dog toys by Earth Rated and design studio Layer are winners in the Wallpaper* Design Awards 2024

Dog Toys by Earth Rated and Layer
(Image credit: Neil Godwin at Future Studios for Wallpaper*)
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Dog care can be a messy business, but in Earth Rated’s hands, at least it is a stylish one. The sustainable brand has collaborated with design agency Layer on a simple, clean rebrand which puts the focus on the recycled, natural products, and includes a series of playful dog toys.

Earth Rated and Layer: best dog toys for 2024

Earth Rated yellow dog toys

(Image credit: Earth Rated x Label)

A collection of playful new products will delight dogs and owners alike thanks to their rich, textured surfaces and geometric codes. Crafted from compostable and recycled plastics and natural rubber, toys are hardy and, crucially, dishwasher safe. Five dog toys - Fly, Tug, Fetch, Treat and Chew - redraw classic typologies, imbuing familiar forms with interactive elements. Featuring raised rims and twisted and intersecting pieces, the toys are designed for dogs to easily clutch in their paws.

Earth Rated green dog toys

(Image credit: Earth Rated x Label)

The new dog toys launch coincides with a rebrand for Earth Rated, who launched in 2010 with sustainable poop bags, eventually branching out into accessible and affordable toys. Their partnership with Layer has resulted in a new design language that encompasses products, packaging and a new ethos reflected in the restrained graphic design and calm green hues throughout.

green dog toys

(Image credit: Earth Rated x Label)

‘The pet category is a really joyful space and, being a dog owner myself, it was a really exciting opportunity to work with Earth Rated,’ says Layer founder, Benjamin Hubert. ‘Layer worked across product, brand, packaging, and point-of-sale to create a consistent and compelling new direction for the next chapter of Earth Rated, and the new brand is testament to the power of holistic design. It’s been a deeply rewarding collaboration and the results celebrate our shared values of responsible, sustainable, and affordable design.’

Shop Earth Rated via Amazon

layerdesign.com

green dog poo bags

(Image credit: Earth Rated x Label)
Hannah Silver

Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels. 

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