Dog care can be a messy business, but in Earth Rated’s hands, at least it is a stylish one. The sustainable brand has collaborated with design agency Layer on a simple, clean rebrand which puts the focus on the recycled, natural products, and includes a series of playful dog toys.
Earth Rated and Layer: best dog toys for 2024
A collection of playful new products will delight dogs and owners alike thanks to their rich, textured surfaces and geometric codes. Crafted from compostable and recycled plastics and natural rubber, toys are hardy and, crucially, dishwasher safe. Five dog toys - Fly, Tug, Fetch, Treat and Chew - redraw classic typologies, imbuing familiar forms with interactive elements. Featuring raised rims and twisted and intersecting pieces, the toys are designed for dogs to easily clutch in their paws.
The new dog toys launch coincides with a rebrand for Earth Rated, who launched in 2010 with sustainable poop bags, eventually branching out into accessible and affordable toys. Their partnership with Layer has resulted in a new design language that encompasses products, packaging and a new ethos reflected in the restrained graphic design and calm green hues throughout.
‘The pet category is a really joyful space and, being a dog owner myself, it was a really exciting opportunity to work with Earth Rated,’ says Layer founder, Benjamin Hubert. ‘Layer worked across product, brand, packaging, and point-of-sale to create a consistent and compelling new direction for the next chapter of Earth Rated, and the new brand is testament to the power of holistic design. It’s been a deeply rewarding collaboration and the results celebrate our shared values of responsible, sustainable, and affordable design.’
-
The Wallpaper* Design Awards 2025 winners are…Find every Wallpaper* Design Award 2025 winner here, and in the February print issue, spanning art, architecture, beauty, design & interiors, fashion, tech, travel and watches & jewellery. Watch the Wallpaper* editors talk about the judging process and the themes that unite this year's winners
-
Florim’s new ceramic surface collection is an ode to tactilityA primal pleasure, Matteo Thun and Benedetto Fasciana’s SensiTerre collection of ceramic flooring and cladding surfaces for Florim is a Wallpaper* Design Award winner
-
Isabel + Helen on bringing the Wallpaper* Design Awards to lifeStep behind the scenes of the Wallpaper* Design Awards 2025 cover. Designed by Isabel + Helen, it is a welcome reminder that we still have magic in our own minds and hands
-
Wallpaper* Design Awards 2025: Formafantasma revisits the masculine codes of modernist designFormafantasma wins a Wallpaper* Design Award 2025, for its Milan exhibition ‘La Casa Dentro’, which took to task the inherent masculinity and conservatism at the heart of modernism
-
Discover Interni Venosta, the new furniture label where craft and beauty speak for themselvesInterni Venosta, the new furniture label of Emiliano Salci and Britt Moran, is a perfectly pitched celebration of craft, quality and nostalgia- winning a Wallpaper* Design Award
-
Wallpaper* Design Awards 2025: the best furniture and design objects for 2025The Wallpaper* Design Awards 2025 present the best new furniture and interior accessories, while global design director Hugo Macdonald and head of interiors Olly Mason reveal what makes a winner
-
Wallpaper* 2025 Design Awards issue is on sale now – and full of star turnsWelcome to the Wallpaper* 2025 Design Awards issue; get your copy to discover the best in design, fashion, technology, architecture, interiors, travel and art
-
Bauhaus shapes and bold materials: best scene setters in the Wallpaper* Design Awards 2024These bold and beautiful interior shapes are the best scene setters in the Wallpaper* Design Awards 2024
