Design entrepreneur Marvell Lahens started generative design brand Self to offer users a more accessible approach to furniture design. The Chicago-based brand, he explains, ‘sprang from my own introduction into furniture design, and the sense that the barriers to entry in the space (be it lack of training or credentials, not being an expert in joinery or the use of hand tools, etc) meant that I needed to approach it from a more accessible starting point.’
Self: a generative design brand
Now launched in its beta version, Self is an experimental brand offering custom, made-to-order furniture designed by the consumer. The project was inspired by the book Shape Grammars by Jannis Maroscheck, ‘an exploration of algorithmically defined shape paradigms and the resulting permutations’, explains Lahens.
‘The moment of epiphany struck when I realised that similar rule sets, which are really just constraints, could theoretically be used by anyone (designers and non-designers). If given an easy-to-use layer on top of those rule sets (say, a configurator), I made the jump to the possibility that anyone could manipulate the resulting shapes. And if anyone could manipulate the resulting shapes, they could immerse themselves in some level of a design process. This idea, that I could invite and enable people of all backgrounds (not just creatives) to become co-designers and full participants in designing something that they are the end users of (first with furniture), became my pursuit, and Self is the manifestation of that.’
Self at NYCXDesign 2023
For two days during New York Design Week 2023, Self invites visitors to experiment with the possibilities of generative furniture design, and explore works by designers Norman Teague and Max Davis, who were invited to experiment with the tool’s functionality.
The brand’s launch features a coffee table top that can be shaped through a vector poly-line, or by using two predefined shapes (organic or geometric) and then adjusting parameters such as points and radius. ‘Even within the algorithmically defined constraints, the shape possibilities are innumerable, and as more grammars are added, a customer will have a wider range of starting points and possibilities on Self,’ adds Lahens. Further customisation includes the legs of the table, the material (with a choice of plywood and steel), and colour for the steel version.
The collaboration with Norman Teague ‘is an extension of Self’s design approach, and represents the beginning of a series of collaborations and co-designed starting points for consumers to use and manipulate themselves’, says Lahens.
‘Norman is a brilliant designer whose work already contained interesting shape types that naturally lend themselves to being permutable. For the set of tables Norman and I co-designed, he wanted to pull a thread from his existing body of work, through to this new approach. The resulting pieces are just four of the innumerable possibilities that can be derived from his grammar.’
Self is on view on 20 and 21 May 2023 (11am – 5pm)
Sommwhere on Ludlow
48 Ludlow Street
New York
NY 10002
-
Explore a barn conversion with a difference on the Isle of WightGianni Botsford Architects' barn conversion transforms two old farm buildings into an atmospheric residence and artistic retreat, The Old Byre
-
Audi launches AUDI, a China-only sub-brand, with a handsome new EV conceptThe AUDI E previews a new range of China-specific electric vehicles from the German carmaker’s new local sub-brand
-
Inside Izza Marrakech: A new riad where art and bohemian luxury meetHonouring the late Bill Willis’ hedonistic style, Izza Marrakech fuses traditional Moroccan craftsmanship with the best of contemporary art
-
Forged in the California desert, Jonathan Cross’ brutalist ceramic sculptures go on show in NYCJoshua Tree-based artist Jonathan Cross’ sci-fi-influenced works are on view at Elliott Templeton Fine Arts in New York's Chinatown
-
Italian designer Enrico Marone Cinzano fuses natural perfection with industrial imperfectionEnrico Marone Cinzano's first solo show at New York’s Friedman Benda gallery debuts collectible furniture designs that marry organic materials with upcycled industrial components
-
One to Watch: Brooklyn studio Outgoing gives new meaning to the idea of world buildingLife and creative partners Brett Gui Xin and Del Hardin Hoyle from Outgoing blur the lines between craft and concept in experimental designs that have the potential for greater application
-
Discover the alchemy of American artists Philip and Kelvin LaVerneThe work of Philip and Kelvin LaVerne, prized by collectors of 20th-century American art, is the subject of a new book by gallerist Evan Lobel; he tells us more
-
Sarah Solis’ first furniture collection is an homage to art deco‘Is it weird to call furniture sexy?’ Los Angeles-based designer Sarah Solis discusses her debut furniture line and new brand and store, Galerie Solis
-
Three sleek new design showrooms you need to see in Los AngelesThree international design showrooms have started a retail design boom in Los Angeles. Here are the stores to put on your radar
-
One to watch: Casey Zablocki’s Rocky Mountain surroundings feed into his vast sculptural workMontana-based artist Casey Zablocki uses one of America’s largest kilns to create monumental ceramic, functional sculptures
-
This remodelled San Francisco family home by MEMarchitecture and Studio Volpe is a masterpiece of soothing modernityA sensitive and coherent approach by the San Francisco-based architects and designers has resulted in a home of tactile beauty, character and comfort
