In partnership with VitrA
VitrA has created what it describes as the world’s first 100 per cent* recycled ceramic washbasin (only the glaze does not yet use recycled materials). Utilising waste materials, including discarded ceramics, from the brand’s own production plant in Bozüyük, Turkey, the innovative new product has been developed for minimal environmental impact. The project underscores VitrA’s commitment to sustainability by reducing waste, conserving resources, and maximising circular economy opportunities.
Available in matt taupe and five distinct shapes, the new design is, says the brand, just the beginning of a collection that will feature additional products and colours.
Tests conducted by the Life Cycle Assessment evaluation process demonstrated that the use of waste materials in the product led to an almost 30 per cent reduction in its global warming potential. The sustainable manufacturing process resulted in approximately 5kg of raw material savings per basin (a 36 per cent improvement), and a 2.48 kWh reduction in electricity usage per basin (a 38 per cent enhancement), due to the decreased reliance on raw materials.
‘By integrating circular design principles and innovative business models, we’ve begun repurposing waste from our ceramic sanitary ware production’ says VitrA CEO Özgen Özkan. ‘This approach allows us to conserve natural resources, reduce environmental impacts, and cut carbon dioxide emissions, all while managing costs and material constraints more effectively. Our recycled washbasin embodies our dedication to resource efficiency, waste reduction, and a stronger circular economy.’ He adds, ‘These new washbasins benefit from VitrA Hygiene technology and we are advancing our research and development efforts to incorporate recycled materials into the glazing process.’
VitrA campaign imagery
VitrA is now exploring further designs and applications for its initiative, from packaging to branding, all based on the use of up to 100 per cent recycled materials derived from its own production waste.
*The entire basin is produced from nearly 100 per cent recycled waste materials that are generated and disposed of during the CSW manufacturing process.
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