100% Norway's latest exhibition brings Scandinavian design to a wider audience

Annual London Design Festival showcase 100% Norway has moved from its usual Earl's Court spot to the Dray Walk Gallery in Shoreditch
For the first time since 2006, annual London Design Festival showcase 100% Norway has moved from its usual Earl's Court spot to the Dray Walk Gallery in Shoreditch. Pictured: 'Shroom' lamps by Ralston & Bau for Saintluc
(Image credit: Jamie Smith)

London Design Festival loyalists may be surprised to find 100% Norway noticeably absent from its usual spot in the halls of 100% Design show in Earl's Court. For the first time since 2006, the annual showcase of up and coming Norwegian design talent has moved to pastures new on the opposite side of town at the Dray Walk Gallery in Shoreditch.

100% Norway's new location, next to bustling London Design Festival hotspot the Truman Brewery, comes with the hope of presenting Norwegian design to a wider audience. Curators Benedicte Sunde (from the Norwegian Centre for Design) and our own multi-tasking editor-at-large Henrietta Thompson tasked young designers Amy Hunting and Oscar Narud to design the space, which they effectively divided up like a museum archive into categorised rows of furniture, lighting, accessories and textiles. Bright blue fencing at the gallery's entrance also cleverly references traditional Norwegian architecture, and echoes throughout the show.

Now in its ninth year, 100% Norway has built up a strong reputation for supporting young designers. For 2012, Thompson and Sunde selected just 22 exhibitors from a record 79 applicants. Thompson, who has been curating the show since 2006, explains: 'When we first started, it was a case of going out to Norway and finding the designers but now we get inundated with applications, we're spoilt for choice.'

The years of support have not gone to waste either. Prior to today's opening, some exhibitors have already secured producers for their work - a true testament to the calibre of talent being presented. Recent graduate Lars Beller Fjetland's family of 'Re-turned' birds, made from recycled wood, have been snapped up by the Italian brand Discipline, while his 'Nuki' tables are slated to be produced by Normann Copenhagen.  

As well as up-and-coming talents, this year's show also features re-issued Norwegian design classics, such as Peter Opsvik's playful 'Garden' chair, which has been given a few 21st century tweaks by Andreas Engesvik and produced by Norwegian manufacturers Rybo. Thompson and Sunde believe that this mix of old and new is an important new element of the show that will help to inspire a new generation.

'Norway has not necessarily always been a great design nation like the other Scandinavian countries,' says Thompson. 'In previous shows we've spoken a lot about the new generation of Norwegian designers, so the inclusion of these historical designs shows that there is a history there.'

'Ola Windsor Chairs', by Alf Sture for Tonning

'Ola Windsor Chairs', by Alf Sture for Tonning

(Image credit: TBC)

'Locker' storage collection, by Magnus Pettersen

'Locker' storage collection, by Magnus Pettersen

(Image credit: TBC)

Pettersen's collection is made from ash and aluminium, and has a distinct 1960s feel

Pettersen's collection is made from ash and aluminium, and has a distinct 1960s feel

(Image credit: TBC)

'Nuki Table', by Lars Beller for Normann Copenhagen

'Nuki Table', by Lars Beller for Normann Copenhagen

(Image credit: TBC)

'Vang Chair', by Andreas Engesvik for Tonning

'Vang Chair', by Andreas Engesvik for Tonning

(Image credit: TBC)

Morten Skjærpe Knarrum & Jonas Norheim teamed up with inmates at a Norwegian prison

Morten Skjærpe Knarrum & Jonas Norheim teamed up with inmates at a Norwegian prison to design 'Locked / Together', a series of solid oak chairs and tables that are made using traditional carpentry skills

(Image credit: TBC)

'Locked / Together', by Morten Skjærpe Knarrum and Jonas Norheim

'Locked / Together', by Morten Skjærpe Knarrum and Jonas Norheim

(Image credit: TBC)

Patterns found in traditional Norwegian culture are echoed throughout the exhibition

Patterns found in traditional Norwegian culture are echoed throughout the exhibition, such as on the sliding stained wood doors of Oscar Narud's 'Hunter' cabinet

(Image credit: TBC)

'James Table', by Frost Produkt

'James Table', by Frost Produkt

(Image credit: TBC)

'Nott Light ' by Frost Produkt

'Nott Light ' by Frost Produkt

(Image credit: TBC)

'Beacon' lamp by Magnus Pettersen, with an annodised metal shade inspired by lighthouses, set on a cast iron base

'Beacon' lamp by Magnus Pettersen, with an annodised metal shade inspired by lighthouses, set on a cast iron base

(Image credit: TBC)

The 'Re-turned birds' by Lars Beller Fjetland are made out of recycled wood

The 'Re-turned birds' by Lars Beller Fjetland are made out of recycled wood found in his local neighbourhood and are now in development with Italian brand Discipline

(Image credit: TBC)

The 'L/Lamp' is the result of a year spent by ceramicist Birgitte Due Madsen

The 'L/Lamp' is the result of a year spent by ceramicist Birgitte Due Madsen and industrial designer Sylvia Holthen developing a 'flattering' LED lamp at Danish lighting designer Louis Poulsen's light laboratory. Using a built-in plug as a counterweight, the unglazed porcelain diffuser appears to defy gravity while transforming the ordinarily cold glare of an LED bulb into a pleasing, warm glow

(Image credit: TBC)

The winner of last year's Blueprint best New Product prize, Caroline Olsson

The winner of last year's Blueprint best New Product prize, Caroline Olsson returns to 100% Norway again this year with her 'Turn' light, whose wooden screw dimmer switch is inspired by the screw mechanism found on Scandinavian workbenches

(Image credit: TBC)

'Hill', by Caroline Olsson

'Hill', by Caroline Olsson

(Image credit: TBC)

'Copper', by Strek Collective

'Copper', by Strek Collective

(Image credit: TBC)

'Grow', by Hallgeir Homstvedt

'Grow', by Hallgeir Homstvedt

(Image credit: TBC)

Hallgeir Homstvedt is showing a series of vessels with curved

Exhibiting as part of 100% Norway for the third year, Hallgeir Homstvedt is showing a series of vessels with curved, narrow bases that are fixed to their accompanying tray with strong, embedded magnets

(Image credit: Jamie Smith)

'Light Jars', by Kristine Five Melvær

'Light Jars', by Kristine Five Melvær

(Image credit: TBC)

'The Royal Family Collection', by Vibeke Skar

'The Royal Family Collection', by Vibeke Skar

(Image credit: TBC)

'Dip Lamp', by Rudi Wulff for Northern Lighting

'Dip Lamp', by Rudi Wulff for Northern Lighting

(Image credit: TBC)

'Fold Magnetic Bow' by Rudi Wulff

'Fold Magnetic Bow' by Rudi Wulff

(Image credit: TBC)

Andreas Engesvik's 'Bunadsspledd' blankets for Mandal Veveri are inspired by the bunad, Norway's colourful national dress

Andreas Engesvik's 'Bunadsspledd' blankets for Mandal Veveri are inspired by the bunad, Norway's colourful national dress

(Image credit: TBC)

'Benkt', by Victoria Gunzler & Sara Wright Polmar

'Benkt', by Victoria Gunzler & Sara Wright Polmar

(Image credit: TBC)

'Mono', sofa by Anderssen & Voll for LK Hjelle

'Mono', sofa by Anderssen & Voll for LK Hjelle

(Image credit: TBC)

'Plank', Sofa by Knudsen Berg Myhr Hindensnes for Robert Tandberg Prosjekt AS

'Plank', Sofa by Knudsen Berg Myhr Hindensnes for Robert Tandberg Prosjekt AS

(Image credit: TBC)

The 'Garden' chair originally designed by Peter Opsvik


(Image credit: TBC)

The 'Garden' chair originally designed by Peter Opsvik in 1985 was intended to make sitting down a more entertaining past time by encouraging movement and play. Whereas the original version was upholstered in multicoloured 1980s fabrics, the new reissued version by Andreas Engesvik and Rybo takes a more natural approach

'Nordic Alpine Table' by Anders Gottlieb Nygaard

'Nordic Alpine Table' by Anders Gottlieb Nygaard

(Image credit: TBC)

‘Seven Lamps’ by Kristine Five Melvaer

‘Seven Lamps’ by Kristine Five Melvaer

(Image credit: TBC)

Ali Morris is a UK-based editor, writer and creative consultant specialising in design, interiors and architecture. In her 16 years as a design writer, Ali has travelled the world, crafting articles about creative projects, products, places and people for titles such as Dezeen, Wallpaper* and Kinfolk.