100% Norway's latest exhibition brings Scandinavian design to a wider audience
London Design Festival loyalists may be surprised to find 100% Norway noticeably absent from its usual spot in the halls of 100% Design show in Earl's Court. For the first time since 2006, the annual showcase of up and coming Norwegian design talent has moved to pastures new on the opposite side of town at the Dray Walk Gallery in Shoreditch.
100% Norway's new location, next to bustling London Design Festival hotspot the Truman Brewery, comes with the hope of presenting Norwegian design to a wider audience. Curators Benedicte Sunde (from the Norwegian Centre for Design) and our own multi-tasking editor-at-large Henrietta Thompson tasked young designers Amy Hunting and Oscar Narud to design the space, which they effectively divided up like a museum archive into categorised rows of furniture, lighting, accessories and textiles. Bright blue fencing at the gallery's entrance also cleverly references traditional Norwegian architecture, and echoes throughout the show.
Now in its ninth year, 100% Norway has built up a strong reputation for supporting young designers. For 2012, Thompson and Sunde selected just 22 exhibitors from a record 79 applicants. Thompson, who has been curating the show since 2006, explains: 'When we first started, it was a case of going out to Norway and finding the designers but now we get inundated with applications, we're spoilt for choice.'
The years of support have not gone to waste either. Prior to today's opening, some exhibitors have already secured producers for their work - a true testament to the calibre of talent being presented. Recent graduate Lars Beller Fjetland's family of 'Re-turned' birds, made from recycled wood, have been snapped up by the Italian brand Discipline, while his 'Nuki' tables are slated to be produced by Normann Copenhagen.
As well as up-and-coming talents, this year's show also features re-issued Norwegian design classics, such as Peter Opsvik's playful 'Garden' chair, which has been given a few 21st century tweaks by Andreas Engesvik and produced by Norwegian manufacturers Rybo. Thompson and Sunde believe that this mix of old and new is an important new element of the show that will help to inspire a new generation.
'Norway has not necessarily always been a great design nation like the other Scandinavian countries,' says Thompson. 'In previous shows we've spoken a lot about the new generation of Norwegian designers, so the inclusion of these historical designs shows that there is a history there.'
The 'Garden' chair originally designed by Peter Opsvik in 1985 was intended to make sitting down a more entertaining past time by encouraging movement and play. Whereas the original version was upholstered in multicoloured 1980s fabrics, the new reissued version by Andreas Engesvik and Rybo takes a more natural approach
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Ali Morris is a UK-based editor, writer and creative consultant specialising in design, interiors and architecture. In her 16 years as a design writer, Ali has travelled the world, crafting articles about creative projects, products, places and people for titles such as Dezeen, Wallpaper* and Kinfolk.
-
First look – Bottega Veneta and Flos release a special edition of the Model 600
Gino Sarfatti’s fan favourite from 1966 is born again with Bottega Veneta’s signature treatments gracing its leather base
By Hugo Macdonald Published
-
We stepped inside the Stedelijk Museum's newest addition in Amsterdam
Amsterdam's Stedelijk Museum has unveiled its latest addition, the brand-new Don Quixote Sculpture Hall by Paul Cournet of Rotterdam creative agency Cloud
By Yoko Choy Published
-
On a sloped Los Angeles site, a cascade of green 'boxes' offers inside outside living
UnStack, a house by FreelandBuck, is a cascading series of bright green volumes, with mountain views
By Ellie Stathaki Published
-
‘R for Repair’ at London Design Festival displays broken objects, re-formed
In the second half of a two-part exhibition and as part of London Design Festival 2022, ‘R for Repair’ at the V&A displays broken objects, re-formed
By Martha Elliott Last updated
-
‘Finding quality through the act of making’: Pearson Lloyd celebrates 25 years of design
Pearson Lloyd’s show ‘Change Making’ reflects on past designs from its archives, showcasing the influences on and evolution of the studio, from furniture design to the NHS
By Martha Elliott Last updated
-
Tom Dixon marks his studio's 20 years with a show of design experiments
Mushroom, cork, steel coral and more: Tom Dixon showcases an overview of his design experiments as he celebrates his practice's 20 years
By Rosa Bertoli Last updated
-
Porro unveils new London showroom at Coal Office
London Design Festival 2022: industrial architecture meets pure geometries in the new Porro showroom, taking over a space within Tom Dixon’s Coal Office to showcase the brand’s systems and furniture
By Rosa Bertoli Last updated
-
Vitra unveils new London home in the Tramshed, Shoreditch
London Design Festival 2022: after a year-long renovation, Vitra opens the door to its new showroom in the heart of Shoreditch
By Rosa Bertoli Last updated
-
Mudlarking beside the River Thames inspires The New Craftsmen’s makers
London Design Festival 2022: The New Craftsmen’s new collection, ‘Claylarks’, features work from a group of creatives inspired by a River Thames mudlarking expedition
By Mary Cleary Last updated
-
One tree, ten designers: SCP presents The One Tree Project at London Design Festival
London Design Festival 2022: SCP enlisted ten British designers to create furniture and objects from a felled ash tree from founder Sheridan Coakley's Hampshire garden
By Francesca Perry Last updated
-
London Design Medals 2022
London Design Medals 2022 are awarded to costume designer Sandy Powell, architect Indy Johar, researcher Joycelyn Longdon and photographer Sir Don McCullin
By Rosa Bertoli Last updated