Inside Iguatemi’s São Paulo apartment
Apartamento JK just opened in São Paulo’s JK Iguatemi retail destination, as a new hospitality space that celebrates Brazilian design

Tuca Reinés - Photography
Brazilian retail destination Iguatemi just unveiled Apartamento JK, a new space located on the top floor of JK Iguatemi. First opened in São Paulo in 2021, the high-end mall is named after former Brazilian president Juscelino Kubitschek, and now adds a new exclusive space to its retail and creative offering. This is the company’s tenth space in São Paulo, with further locations in Brasilia and Porto Alegre.
Apartamento JK by Iguatemi
Apartamento JK is spans 360 sq m, and is inspired by rooftop living across global capitals. The bright space features wood, concrete and glass, with a contemporary aesthetic that nods to Brazilian modernism. Conceived by local architect Marília Pellegrini (an alumna of Arthur Casas), the bright living space opens onto a vast terrace overlooking the city.
The space will serve as a peaceful oasis for Iguatemi’s guests and VIPs, a place to relax, meet and take in the views. With a focus on merging indoor and outdoor, this unique location features living and dining areas with a focus on conviviality, relaxation and modern comfort.
The furniture selection is an ode to Brazilian design, with pieces by Jorge Zalszupin, Sergio Rodrigues, Cláudia Moreira Salles, Jader Almeida, Jean Gillon and Arthur Casas, and contemporary artworks by Ana Maria Tavares and Daniel Senise. The colour and material palettes complement the architecture, with neutral tones contributing to the relaxed feel of the apartment. Glass, wood and stone come together with the distinctive lines of Brazilian design, elegantly furnishing the vast floor.
The space overlooks a multi-level terrace overlooking the São Paulo skyline and surrounding greenery, a view that inspired the creation of the apartment itself. The focal point of this outdoor space is a lush Erythrina crista-galli tree, with shrub-like vegetation adding greenery and texture to the terrace design.
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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
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