At Fuorisalone 2022, Giorgio Armani transformed the ground floor of Armani Silos, his Milan exhibition space, into a cabinet of curiosities showcasing new pieces by Armani Casa, alongside the brand's established classics.
Armani Casa: a multitude of styles
‘Morfeo’ bed
‘In recent years, I have focused on the essential aspects of my style lexicon,’ comments Mr Armani. ‘In design, as in fashion, I feel the need to reaffirm the founding elements that define the Armani style.’
The exhibition develops as a path through Armani’s inspirations: the 1930s and 1940s, the atmospheres and aesthetics of the Far East, China and Japan in particular, as well as travel, and nature. A central space brings to life the creative process, as a living moodboard of materials, inspirations and references.
‘Sharon’ chair, with Canaletto wood contours, and ‘Suite’ valet stand
Eight spaces tell the story of the brand through iconic furniture and textiles, accompanied by large-scale projections that bring the scenes to life. For instance, one vignette celebrates the flowing movements of water, with a seemingly abstract backdrop accompanying the furniture within, while another recreates Armani’s own study overlooking the sea.
The richness of materials is celebrated through subtle lighting, enhancing the precious, art deco-inspired wood, marble, quartz and shells, as well as luscious textiles.
Key pieces on display include the ‘Antoinette’ coiffeuse, with a concealed interior, the ‘Stendhal’ secretaire, the ‘Onda’ chaise longue and the ‘Olivia’ desk, preciously clad in tactile mother-of-pearl mosaic tiles. The suspended ‘Morfeo’ bed, surrounded by a gridded sea of cushions, stands elegantly within a set intended to bring to life the beauty of the range’s textiles.
‘This exhibition, devised to mark the return of the Salone del Mobile in attendance, is a way of traversing my aesthetics in its salient aspects, highlighting connections, suggestions, and references,’ says Mr Armani. ‘For the first time I am using the spaces of the Silos to create an exhibition that offers an immersive and emotional experience in the Armani Casa world.’
INFORMATION
armani.com
ADDRESS
Armani Silos
Via Bergognone, 40
Milan
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