Ash NYC can’t stay in one place for too long. For the past ten years, the Brooklyn-based, multidisciplinary design and property firm has made a name for itself with a string of hotels across the United States, including the Siren Hotel in Detroit, New Orlean’s Hotel Peter & Paul, and the Dean in Providence, Rhode Island. Now, Ash has its sights on the West Coast.
The firm’s long-standing staging division (that focuses on designing model apartments) has opened a new office in Los Angeles and is celebrating the westward expansion with a temporary show house in Venice, aptly named the Broadway House.
Staged houses are intended for buyers to envision themselves living in a space, but they often receive the reputation of being sterile or impersonal. This Broadway House however has no shortage of personality.
Inside Broadway House.
‘We felt really inspired by the house, but also the kind of lifestyle the location offers and types of people who could live here,’ says Andrew Bowen, Ash’s director of staging. ‘Even though we are a staging company, we wanted [the house] to look like it was fully designed and thought out over the years.’
Ash brings some California cool to the space by featuring brands with a strong West Coast presence. Highlights include Parachute Home’s linens, candles from Boy Smells, Entler’s lighting fixtures, and artwork courtesy of Creative Art Partners. Thoughtful touches like skateboards and play tables in children’s bedrooms complete the space, turning this house into a home.
As the real estate game goes, it’s all about location. Fortunately, the space does not disappoint. A stone’s throw away from Venice’s trendy Abbot Kinney, the 3,812 sq ft home boasts four bedrooms and four and a half bathrooms. Though the bungalow dates back to 1910, it was recently transformed into a large, modern house by architect Noah Walker.
The dining and living area inside Ash NYC’s show house in LA.
‘I want it to be a fun place for where people want to linger, hang out, and chat,’ Bowen says. ‘I want people to fit right into the experience and forget what they’re doing.’ Ultimately, Ash’s show house means business. The Broadway House is currently on the market for nearly five million USD. But in the meantime, Bowen hopes it can serve as soothing home away from home.
INFORMATION
By appointment only. For more information, visit the Ash website
ADDRESS
665 Broadway Street
Venice, CA
90291
-
What is the role of fragrance in contemporary culture, asks a new exhibition at 10 Corso ComoMilan concept store 10 Corso Como has partnered with London creative agency System Preferences to launch Olfactory Projections 01
-
Jack White's Third Man Records opens a Paris pop-upJack White's immaculately-branded record store will set up shop in the 9th arrondissement this weekend
-
Designer Marta de la Rica’s elegant Madrid studio is full of perfectly-pitched contradictionsThe studio, or ‘the laboratory’ as de la Rica and her team call it, plays with colour, texture and scale in eminently rewarding ways
-
Design Miami 2024 is alive with possibility: here are 14 things to seeDesign Miami 2024 opens 4-8 December – let Wallpaper* guide you to the highlights, from dazzling installations to plump sofas and anthropomorphic sculptures
-
Nendo’s collaborations with Kyoto artisans go on view in New York‘Nendo sees Kyoto’ is on view at Friedman Benda (until 15 October 2022), showcasing the design studio's collaboration with six artisans specialised in ancient Japanese crafts
-
Italian craftsmanship comes to Los Angeles in this eclectic Venice Canals apartmentBoffi Los Angeles celebrates a juxtaposition of texture throughout a waterside bolthole
-
Design Miami/Basel 2022 explores the Golden AgeDesign Miami/Basel 2022, led by curatorial director Maria Cristina Didero, offers a positive spin after the unprecedented times of the pandemic, and looks at the history and spirit of design
-
Kvadrat’s flagship New York showrooms encompass colourful design codesIndustrial designer Jonathan Olivares and architect Vincent Van Duysen have worked with Danish textile brand Kvadrat on the vast new space, also featuring furniture by Moroso
-
What to see at New York Design Week 2022Discover Wallpaper’s highlights from New York Design Week 2022 (10 – 20 May 2022): the fairs, exhibitions and design openings to discover
-
Colour defines LA ceramics studio and showroom of Bari ZipersteinStep inside the multifunctional ceramics studio, office and showroom of designer and artist Bari Ziperstein, designed by local firm Foss Hildreth
-
Design for Ukraine: Bocci and Design Miami join forces to raise fundsThe online sale of iconic Bocci pieces will benefit GlobalGiving’s Ukraine Crisis Relief Fund, providing urgently needed humanitarian aid
