New linen brand Baea gives us more reasons to stay in bed
Founded by Hong Kong-based Adah Chan, new linen brand Baea brings the sense of nature inside

Now that home comforts are more important than ever, the launch of Baea, a collection of ultra-fine, organic bed linens, throws and cushions that bring a sense of nature indoors, seems uncannily prescient – and provides another reason to stay in bed.
‘We wanted to create a fresh alternative to the traditional look with a casual and contemporary feel that expresses the tranquility and comfort of nature,’ says Baea founder Adah Chan. Raised in Hong Kong and the third generation of homeware entrepreneurs in her family, Chan is very familiar with the world of fabrics for the home. She has also sourced bed linens for Ralph Lauren Home and established boutiques in Shanghai for Designers Guild and Christian Fischbacher.
For her debut collection, Chan drew on her extensive connections around the world to help meld traditional craft techniques with her personal sustainable vision, turning to artisans in Italy and Portugal to spin, dye and weave organic cotton that is both soft and durable.
Chan and textile designer Catherine Reeves have transformed beguiling grasses and seeds into hand-drawn motifs that are meticulously embroidered in the Philippines. The Rocks print’s abstract, delicate, alabaster-hued take on geological forms is a particular standout in the collection, as are the soft grey, sand and off-white cushions and throws in hand-felted merino, alpaca wool and silk, made in collaboration with Mexico-based Madda Studio. Baea also offers complimentary made-to-order colour matching and tailored sizing services.
The result of Chan’s commitment to quality is beautifully crafted pieces that are sustainable, both in the way that they are produced and sourced – Baea cotton is Global Organic Textile Standard certified and even the ingenious buttons are made of vegetable-ivory from the nuts of the tagua palm tree – and presented in biodegradable packaging, but also in the design.
‘For me, sustainability has always been about longevity,’ says Chan. ‘Making something that is long-lasting has been of the utmost importance to generations of my family, and I believe that the time is right to integrate this philosophy with a sustainable approach.’
INFORMATION
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Catherine Shaw is a writer, editor and consultant specialising in architecture and design. She has written and contributed to over ten books, including award-winning monographs on art collector and designer Alan Chan, and on architect William Lim's Asian design philosophy. She has also authored books on architect André Fu, on Turkish interior designer Zeynep Fadıllıoğlu, and on Beijing-based OPEN Architecture's most significant cultural projects across China.
-
Must-visit cinemas with award-worthy design
Creativity leaps the screen at these design-led cinemas, from Busan Cinema Centre’s record-flying roof to The Gem Cinema Jaipur’s art deco allure
By Sofia de la Cruz Published
-
The modernist home of musician Imogen Holst gets Grade II listing
The daughter of the composer Gustav Holst lived here from 1964 until her death, during which time the home served a locus for her own composition work, which included assisting Benjamin Britten
By Anna Solomon Published
-
This fun and free-spirited photography exhibition offers a chromatic view on the world
‘Chromotherapia’ at Villa Medici in Rome, explores how we view colour as a way of therapy, and how it has shaped photography over the last century (until 9 June 2025)
By Tianna Williams Published