Now in its eighth consecutive year, The Brand Impact Awards celebrates creative excellence and consistency across branding design. The scheme is judged by an expert panel from world-class agencies including Uncommon, COLLINS, Mother Design and Superunion, as well as branding experts who've worked client-side for brands such as TikTok, Spotify and LEGO.
The Brand Impact Awards highlight the very best branding from around the world. To take part in this year's awards, visit the official Brand Impact Awards site by May 27 to enter your best branding, packaging and campaign work across 27 market-sector categories.
Last year's Brand Impact Award winners included affecting work, like the Britain Get Talking campaign by Uncommon Creative Studio (pictured above). To find more winning entries from 2020 you can download the full winners showcase here or enjoy the round-up of all the winners on Creative Bloq.
More creatives will have a bigger chance than ever to showcase their work as the BIAs opens two new Craft in Branding categories this year focusing on Motion and Photography. This broadened scope is reflected in a striking new look for the awards, comprising amorphous shapes which represent the blending of disciplines essential for today's branding endeavours.
Entering the awards doesn't just promise industry recognition, but amplification across our network to an extensive audience of digital and print creatives with the guarantee of bespoke marketing collateral.
Who should enter the Brand Impact Awards?
Entries are welcome from design studios, consultancies, branding agencies, ad agencies, in-house design teams and brand owners, and work can be branding programmes and branded campaigns commissioned nationally or internationally.
The list of previous category winners is a who’s who of creative talent, and in previous years best-of-show winners have included Superunion, Turner Duckworth, Uncommon, Wolff Olins, Studio Sutherl&, True North and Johnson Banks.
It doesn’t matter if the work comes from a large agency or a small studio, just as long as it catches the eyes of the judges, and you enter by 27 May on the BIA website.
How are the BIAs judged?
Entries are judged on their originality, how well they serve their brief, and consistency – specifically consistent quality of idea and execution across two or more brand touchpoints.
They are also judged in context of their market sector – product design is not lumped in with sports, just as self-branding is judged exclusively from fashion.
And lastly, campaigns that extend or enhance existing brands are accepted, unlike with many other award schemes.
To find out more about this year’s Brand Impact Awards, plus all the categories, how to enter, and to see last year’s winners, head over to the Brand Impact Awards 2021 website. This year's winner will be announced online on September 9, with applications closing May 27 2021.
INFORMATION
creativebloq.com
Jaguar reveals its new graphic identity ahead of a long-awaited total brand reboot
Olfactory Art Keller: the New York gallery exhibiting the smell of vintage perfume, blossoming lilacs and last night’s shame
Explore a barn conversion with a difference on the Isle of Wight
