Everyday packaging gets reframed by Daniel Emma
Putting the power back into packaging with industrial design studio Daniel Emma’s invesigative models at Hugo Michell Gallery
Packaging – it draws many questions. Do we need it? How can we recycle it? Rethink it? Adelaide-based industrial design studio Daniel Emma is changing the narrative on packaging, and embracing its beauty with a new exhibition on view at Beulah Park-based gallery Hugo Michell Gallery.
Duo Daniel To and Emma Aiston often focus on everyday, sometimes forgotten objects in their practice, elevating them with whimsy. ‘Packaging is quite often just a throw away item, and it is what is inside that is celebrated, which is such a shame! We have a long standing love of packaging and have many strong memories associated with it,’ they explain. For the exhibition, titled Pak-Uh-Jing (phonetic sounds for the term), Daniel Emma have a forensic view on the subject – ‘for us, this influence of packaging, ranging from form to colour, is indirectly a theme in much of our work.’
From a five dollar note pack made in sterling silver to a resin envelope, there is plenty of nostalgia in the 16 pieces Daniel Emma have devised for the project. ‘For us it is quite satisfying to see a crate of perfectly lined up apricots!’ they explain of a painted oak tray they designed just for the small orange fruit. ‘Personally there are also some delightful and enjoyable moments attached to these objects, whether they be memories of our grandparents, a celebration of our large haul of fruits from our backyard orchard, our travels, or family traditions.’
There are a few regular favourites too, like a classic water bottle made in oak, acrylic and aluminium, and a tennis ball can adorned with Australian sapphires. Playful, lighthearted and experimental, Daniel Emma’s models distort the idea of packaging as waste, and frames it as a prized possession. Ultimately for the duo, they wanted to design pieces that are ‘just nice.’
INFORMATION
Pak-Uh-Jing, 12 March – 8 April at Hugo Michell Gallery
daniel-emma.com
ADDRESS
260 Portrush Rd
Beulah Park SA 5067
Australia
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Sujata Burman is a writer and editor based in London, specialising in design and culture. She was Digital Design Editor at Wallpaper* before moving to her current role of Head of Content at London Design Festival and London Design Biennale where she is expanding the content offering of the showcases. Over the past decade, Sujata has written for global design and culture publications, and has been a speaker, moderator and judge for institutions and brands including RIBA, D&AD, Design Museum and Design Miami/. In 2019, she co-authored her first book, An Opinionated Guide to London Architecture, published by Hoxton Mini Press, which was driven by her aim to make the fields of design and architecture accessible to wider audiences.
-
‘I wanted to create a sanctuary’ – discover a nature-conscious take on Balinese architecture
Umah Tsuki by Colvin Haven is an idyllic Balinese family home rooted in the island's crafts culture
By Natasha Levy Published
-
‘Concrete Dreams’: rethinking Newcastle’s brutalist past
A new project and exhibition at the Farrell Centre in Newcastle revisits the radical urban ideas that changed Tyneside in the 1960s and 1970s
By Smilian Cibic Published
-
Mexican designers show their metal at Gallery Collectional, Dubai
‘Unearthing’ at Dubai’s Gallery Collectional sees Ewe Studio designers Manu Bañó and Héctor Esrawe celebrate Mexican craftsmanship with contemporary forms
By Rebecca Anne Proctor Published
-
9 things to see at Melbourne Design Week 2023
Melbourne Design Week 2023 (18 – 28 May 2023) follows a theme of ‘Design The World You Want’
By Elias Redstone Published
-
Discover Melbourne Design Week 2022
Discover the best of Melbourne Design Week 2022, from thematic exhibitions to the first design fair in the city, to talks and events
By Elias Redstone Last updated
-
Melbourne Design Week returns for 2021 edition
Now in its fifth consecutive year, Melbourne Design Week (26 March – 5 April 2021) returns with a multi-site program of design activations and provocations under a compelling theme: ‘Design the world you want’
By Elias Redstone Last updated
-
Melbourne’s NGV Triennial presents a radical design re-think
Combining design ingenuity with scientific research, these global designers have created new materials and methods that can change the way we build our architectures and produce our objects, and through their project they raise awareness towards global ecological issues
By Rosa Bertoli Last updated
-
Melbourne Design Week asks ‘How can design shape life?’
Our edit of exhibitions to see at Melbourne Design Week 2020
By Dimity Noble Last updated
-
A Surrealist parlour game inspires these new marquetry pieces
Three new marquetry pieces by Adam&Arthur, inspired by a Surrealist parlour game, make their debut at Melbourne Design Week this week
By Dimity Noble Last updated
-
Meet the Australian designers to look out for at Denfair 2019
By Dimity Noble Last updated
-
Inside a new Melbourne gallery that champions creative dualism
By Dimity Noble Last updated