New Shoreditch store celebrates the physical experience of design

Through Instagram, industry contacts and their Hackney locale, co-founders Emma and Jade Shone-Sanders offer a crafted design edit

Design & That opens in London’s Shoreditch
Design & That opens in London’s Shoreditch.
(Image credit: Leo Davut)

There’s a new design player in London’s east. Partners in life and work, Emma and Jade Shone-Sanders saw the popular upsurge in interiors interest and wanted to create their own experience. They’re taking the Pinterest board offline, with a curated in-person service at their studio-cum-store set up, Design & That.

‘We’re now looking into peoples lives and homes more than we ever have before, and there’s so much inspiration so readily available to us,’ says the pair, referring to the ease of scrolling through the slew of interiors inspiration arriving through our phones. Design & That has launched as an online shop too, and they describe the physical store, taking up a period building on a corner of Shoreditch (the space was formerly a pub), as ‘a design studio with an open door’.

Offering friendly and casual chats, customers can get expert knowledge from interior architect Emma, who was keen to debunk the idea of interior design being a daunting experience – ‘we really wanted it to feel relaxed and informal.’ Aside from walk-in advise sessions, Design & That will be launching what they coin as ‘House Chats’ where special guests will host evening consultations, focusing on different areas of design.

Design & That

(Image credit: Leo Davut)

Inside, the edit is illuminated with limewash paint from Australian brand Bauwerk coating the walls in muted tones – a theme that follows with the furniture. Scandinavian favourites like Frama, Massproductions and Menu dress the space, while the most novel pieces come from Design & That discoveries – ‘we have found some through Instagram, some through trade fairs or east London markets, some have found us and some are creative friends of ours.’

Female makers are well represented across the space – they stock Margate-based Jo Elbourne’s wooden, woven works; ceramics by Sophie Alda, who co-founded the Hackney Clay Collective and Puya Ceramics who the pair initially used to create favours for their wedding, and then went on to commission a Design & That collection. The shop also houses local, forward thinking creative companies, including conscious lifestyle brand Carv London and sustainable candle brand Evermore London.

Emma and Jade will ensure the boutique remains a fresh cove of inspiration too. ‘We plan to swap out the bigger furniture pieces every few months, but the smaller accessories are constantly being updated.’ A new exclusive collection will launch in September, and the showroom will be part of the Shoreditch Design Triangle during London Design Festival.

Inside Design & That showroom

(Image credit: Leo Davut)

Ceramics from Design & That edit

(Image credit: Leo Davut)

INFORMATION

designandthat.com

ADDRESS

61 Hackney Road
E2 7NX

VIEW GOOGLE MAPS

Sujata Burman is a writer and editor based in London, specialising in design and culture. She was Digital Design Editor at Wallpaper* before moving to her current role of Head of Content at London Design Festival and London Design Biennale where she is expanding the content offering of the showcases. Over the past decade, Sujata has written for global design and culture publications, and has been a speaker, moderator and judge for institutions and brands including RIBA, D&AD, Design Museum and Design Miami/. In 2019, she co-authored her first book, An Opinionated Guide to London Architecture, published by Hoxton Mini Press, which was driven by her aim to make the fields of design and architecture accessible to wider audiences. 

Read more
Jakes Fashion Store London Stefan Cooke
Jake’s is the cult east London store that everyone in fashion is talking about
Beirut Bokja
This Beirut design collective threads untold stories into upholstered antique furniture
sevente
London's coolest design-led coffee shops for your Fashion Week fix
Shona Heath photographed by Tim Gutt
‘As soon as I feel like somebody has worked me out, I want to switch it up’: set designer Shona Heath on staying authentic in a digital age
_ilse_designessays7
‘It is a collaborative adventure, not a service provision’: Ilse Crawford on design as a tool for advancement and enhancement
emerging London architects
We celebrate the emerging London architects to be excited about
Latest in Design Events
Design Space LA art fair
Basic.Space launches its first IRL shopping event – in an empty West Hollywood mall
Serre Pasino
What to see at Milan Design Week 2025
TEFAF White glove moment
TEFAF Maastricht 2025 is a brush with wonderfully niche art, design and antiquities
design biennale rotterdam
Inside the Design Biennale Rotterdam 2025: how the Dutch underdog became a design capital
Lisson Gallery India Art Fair
Highlights from the India Art Fair
Clock at Stockholm Design Week
A postcard from Stockholm Design Week 2025
Latest in News
A still from Wong Kar-wai’s In the Mood for Love (2000)
Prada and Wong Kar-wai dream up a cinematic restaurant in Shanghai
Syd Mead, Future Pastime, 534 West 26th Street, New York
A new exhibition in New York presents the visionary artwork of the late Syd Mead
riverrock frank lloyd wright house
Frank Lloyd Wright’s last house has finally been built – and you can stay there
Design Space LA art fair
Basic.Space launches its first IRL shopping event – in an empty West Hollywood mall
the lavery london restaurant review
At The Lavery, Anglo-Italian cooking caters to London’s design obsessive
perfume bottle archive Cristalleries de Nancy
This perfume bottle archive was nearly lost. Now, it offers a rare whiff of fragrance history