Designerbox: the design-led subscription box service unveils its latest edition
There's nothing quite like the excitement of receiving a surprise gift in the post, and its even better if the gift in question turns out to be a beautifully made, limited edition design object. It was this experience that Bénédicte Colpin and Tomas Erel, founders of Iconic Product Collection (IPC), had in mind when they conceived Designerbox.com: a design-minded subscription box service.
Following in the footsteps of globally successful start-ups such as Graze and Birchbox, who send their subscribers tailored organic snacks and exclusive beauty products respectively, Designerbox brings the format to a design savvy audience.
'We wanted to bring the magic back to gift-giving, in treating yourself or your loved ones to a surprise,' explain Colpin and Erel. And the subscription-based service provides them with a sustainable and practical way of doing it, 'We wanted to show that it's possible to make good design at a very affordable price.'
Launched in April last year, the Paris-based website draws upon a pool of talented designers to create one limited edition offering each month. Appealing to the collector within us, the design is sent out to the customer in a numbered, stackable plywood box along with a certificate of authenticity. Although boxes can be bought individually, prices are based upon length of membership, starting at €29 per month, so one-time buyers can expect to pay a little extra.
The site is now in its tenth month, having already released nine pieces by an impressive roster of design stars including a printed mirror by Sam Baron, a glass candlestick by Arik Levy and a set of aluminium desk accessories by Pauline Deltour. Today sees the launch of box number 9, an aluminium torch by Paris-based Studio 7.5. The 'Black-Out' light features a bulb protected by a cork head, with a wooden red on/off button located on the base and it can be hung up by its leather cord.
Look out for future boxes from the likes of Ron Gilad, Piero Lissoni, Harri Koskinen, India Mahdavi and Jose Levy.
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Ali Morris is a UK-based editor, writer and creative consultant specialising in design, interiors and architecture. In her 16 years as a design writer, Ali has travelled the world, crafting articles about creative projects, products, places and people for titles such as Dezeen, Wallpaper* and Kinfolk.
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