These days, it’s almost a reflex action to pronounce 'Less but better' every time the subject turns to product design. Quite exactly what the phrase means, however, is considerably less easy to explain. For that, it’s been, equally, a reflex action to turn to Dieter Rams for guidance.
For over half a century, the German designer has almost single-handedly directed the evolution of objective functionalism – the idea that good design should be innovative, functional and durable all while looking very good.
See more images from the Dieter Rams exhibition
The bulk of Rams’ work – well, the work for which his name will forever be linked – was done with Braun, Vitsoe, sdr+ and FSB International. With the designer turning 76 this year, the Japanese – no slouches themselves when it comes to clean, pure lined design – have taken it upon themselves to mount an exhibition of product design with Rams holding the place of honour.
Certainly, the challenge of editing Rams is daunting. The catalogue is extensive and in his lifetime, Rams has designed or supervised the design of over 500 products – a prodigious output that not even Jonathan Ive’s Apple team can compete with.
As it is, the exhibition – a mix of sketches, models, photographs and films – covers the usual suspects such as the multi-press citrus juicer, the T1000 world receiver radio and the ET88 calculator. But to hold any possible ennui at bay, there are pleasant discoveries in store including the LE1 loudspeaker and the rarely seen TPI radio, a portable record player and radio combination that Rams has described as the first Walkman.
The exhibition is due to finish its run at Osaka’s Suntory Museum on 25 January 2008 before moving onto Tokyo’s Fuchu Art Museum in May. And if an added reason is required to swing by, the catalogue by Keiko Ueki and Klaus Kemp is a wonderfully comprehensive look at the great man's work - with an essay by our very own Wallpaper* Editor-at-Large Sophie Lovell.
ADDRESS
Suntory Museum 1-5-10 Kaigandori Minato-ku Osaka 552-0022
-
Gingerbread City: architects sculpt London out of the season's favourite treatUntil December 29 in Chelsea, see London brought to life in a seasonal-appropriate medium by leading architects and designers
-
New Revox B77 MK III reel-to-reel tape recorder, and more cassette tape-based trickeryThe new Revox B77 MK III might be the ultimate analogue flex. In response, we’ve explored the outer reaches of cassette tape design
-
This picky customer finds ‘perfection’ at Nipotina, Mayfair’s new pizza and pasta jointWallpaper* contributing editor Nick Vinson reviews Nipotina, a new Italian restaurant in London offering a carefully edited menu of traditional dishes
-
Dieter Rams' modular designs open a world of possibilities at the Vitra Schaudepot -
Less and More, Dieter Rams at the Design Museum
