The ideas pouring out of the grand 1800s building that design studio Frama inhabits are fully eclectic. The Copenhagen-based collective has a working space that is ever changing and experimental, and it is with this aesthetic they have started a new venture – Frama Interior Architecture, transforming the interiors of two stores in their city.
Located in Nyboder, their impressive St Pauls Apotek studio space retains its original apothecary architecture of embellished glass ceilings, medical drawers and weathered, oil treated floorboards. Frama have used an assortment of raw materials with their own products to conceive different spaces that are constantly ‘work in progress’ within their studio. From an industrial kitchen that mixes anthracite, steel and wood against the original walls; to the ‘St Pauls Blue Room’ where the walls are washed with a bespoke blue pigment made in collaboration with manufacturer Jotun, their inspirational interiors allow for a substantial degree of alteration and flexibility.
Frama have taken this uniquely free level of creativity to their redesigns of two Copenhagen boutiques: a women’s clothes store called Stig P and a concept store called Packyard, both possessing distinctly individual styles. As with their studio, they have made use of the original 1980s marble tiles that adorn the walls in the Stig P showroom. Building on this, they decided to expose the walls that were previously hidden, using a dark palette alongside natural woods, minimalist metal railing and Kvadrat fabrics to compliment the veined marble-work.
The Packyard store transformation presents an opposite world – light, fresh hues in a spacious and simple set, appearing more like a gallery. Here, they bought an experimental flair to the space, with moveable floating walls. Flat pieces of elmwood (a play on the name of the street the shop lives on – 'Elmegade') hang from the ceiling, and can be used as mirrors, glass, display walls or dividers, to customise the store's layout.
‘Our interior architecture section is challenging the company and making sure we are constantly out of our comfort zone with new ideas,’ says Niels Strøyer Christophersen, Frama's founder. Next up for the team is the remodel of a classic bistro, set to open in November.
The transformation of these two spaces reflects the highly eclectic design style of Frama’s St Pauls Apotek studio. Pictured: The Frama studio’s ’St Pauls Blue Room’, painted using a bespoke pigment
Incorporating myriad raw materials into their designs, Frama’s studio space is a constant ’work in progress’
For the Stig P redesign, the brand made use of the original 1980s marble titles that adorn the walls, exposing them while utilising a dark palette to match the veins in the tiles
Minimalist railing and Kvadrat fabrics complement the marble
In contrast to Stig P, the Packyard store was given fresh and light hues, subsequently resembling a gallery as much as a retail space
Here, they bought an experimental flair to the space, with moveable floating walls
Next up for the team is a remodel of a classic bistro, set to open in November. Pictured: Frama’s St Pauls Apotek studio
INFORMATION
For more information, visit Frama CPH
ADDRESS
Packyard
Elmegade 22
2200, Copenhagen
Stig P
Kronprinsensgade 14
1114, Copenhagen
-
Wallpaper* checks in at the refreshed W Hollywood: ‘more polish and less party’The W Hollywood introduces a top-to-bottom reimagining by the Rockwell Group, capturing the genuine warmth and spirit of Southern California
-
Book a table at Row on 5 in London for the dinner party of dreamsRow on 5, located on the storied Savile Row, emerges as a perfectly tailored fit for fans of fine dining
-
How a bijou jewellery salon in Monaco set the jewellery trends for 2025Inside the inaugural edition of Joya, where jewellery is celebrated as miniature works of art
-
Fritz Hansen marks its 150th anniversary with new collectionFritz Hansen’s ‘Anniversary Collection’ features reissues of iconic pieces by Arne Jacobsen and Poul Kjærholm, presented during 3 Days of Design 2022 (15 – 17 June)
-
Best of Danish design (and more) from Copenhagen’s 3 Days of DesignA selection of the best new spaces and furniture launches from Danish and international brands and designers, shown at Copenhagen’s 3 Days of Design 2021
-
Iconic Arne Jacobsen dining chairs get a new colour paletteFritz Hansen enlists Italian curator Carla Sozzani to devise a new chromatic palette for Arne Jacobsen's iconic dining chairs
-
Frama’s first atelier collection pays homage to modernist Kaare KlintCopenhagen-based design brand Frama pays homage the father of Danish furniture design, Kaare Klint, with a new atelier collection
-
Copper feel: Lumière Bricoleur turns scrap metal into sculptural lampsThe duo’s first collection, mostly rendered in copper, is sourced on Copenhagen's streets and scrapyards
-
Kvadrat’s blind collection plays with transparency and toneRonan & Erwan Bouroullec design the Kvadrat Shade range with window covering specialist, Coulisse
-
Muuto unveils debut outdoor furniture range with clean metal lines and timeless details -
First look at Danish brand Vipp’s debut furniture collection
