Italian brand Driade announces designer Fabio Novembre as its new art director. Having designed for the furniture brand for years, Novembre will now channel his maverick creativity into leading the company, which is currently in the throws of celebrating its 50th anniversary.
A disciple of radical minds Ettore Sottsass and Alessandro Mendini (who sadly passed recently), Novembre founded his own studio in 1994. He has realised many experimental works for Driade, including the ‘Nemo’ chair and ‘Venus’ shelving unit, both inspired by Greek mythology, while a series of brass and steel trays, ‘100 Piazze,’ allude to architectural monuments in Italy.
‘Driade has always been an Italian banner to carry proudly into the world and it’s now my task to make it soar,’ he says.
Venus shelf by Fabio Novembre for Driade
One of the most exciting furniture brands forming part of ItalianCreationGroup, Driade describes Novembre as a ‘space organiser, globetrotter, trend-setter and lover of beauty.’ Driade CEO Giuseppe Di Nuccio has high hopes for how Novembre’s flair will light up Driade’s evolving creative outreach – ‘with Fabio, Driade will be able to reveal its multiple personality – sexy yet sophisticated, rock and pop, as experimental as need be.’
Novembre intends to capture the essence of Driade’s strong roots while inspiring its future too, ‘the wind will blow thanks to the contribution of the best minds, in line with the tradition of Driade: a nymph that, at 50, has lost none of its charm. The best has yet to come!' he muses. Watch this space.
INFORMATION
For more information, visit the Driade website
-
Vipp Palazzo pop-up hotel opens inside Brescia’s historical Palazzo MontiScandi minimalism meets Baroque maximalism in Vipp Palazzo, a pop-up hotel by the Danish brand in the heart of Brescia
-
B&B Italia celebrates 15 years of outdoor furnitureFrom a woven design by Patricia Urquiola to an aeroplane-inspired collection by Piero Lissoni: we look back on exceptional B&B Italia outdoor furniture
-
Michele De Lucchi unveils latest furniture design for Stellar WorksItalian designer Michele De Lucchi and Stellar Works present a new furniture collaboration consisting of a modular sofa with a floating silhouette that merges Italian and Japanese design sensibilities
-
Marble table pushes the boundaries of furniture manufacturingThe sinuous forms of Roberto Lazzeroni's Infinito table for Poltrona Frau are defined by a rare marble and an innovative design approach
-
Luigi Caccia Dominioni’s iconic chairs for Azucena get a chromatic updateAzucena and Serapian collaborate to instill new life into Luigi Caccia Dominioni's Catilina chair, a legendary design now updated with a distinctive leather mosaic motif
-
All aboard! Immersive design museum on a cruise ship celebrates Italian iconsThe mobile museum is housed inside one of Italian company Costa Smeralda's cruiseship, featuring a selection of design icons and a futuristic set by Tihany Design
-
Natuzzi and ByBorre's Mediterranean-inspired upholstery fabricsItalian furniture company Natuzzi joined forces with Dutch textile innovator Borre Akkersdijk to create a collection of textile upholstery to complement Natuzzi furniture collections
-
Young Italian architect creates modular marble system for modern lifeArchitect and interior designer, Samuele Brianza, has developed a modular stacking system for modern life, handcrafted from marble using time-honoured, traditional techniques
