Elad Yifrach, the former interior designer behind the luxury home décor brand L’Objet, has opened his first brick-and-mortar location in Manhattan, at 370 Bleecker Street in the West Village. 'I wanted to connect with the customer base in a way that is different than our uptown point of sales and presenting a different point of view,' said Yifrach, who was drawn to the neighborhood for its sophisticated, relaxed vibe.
Yifrach designed the 1,200-sq-ft concept shop 'as a textured jewel box with a refined, yet casual, aesthetic that will appeal to all five senses'. Aside from L’Objet’s range of tabletop items, the retail location will carry objects that have the same sensibility as the brand. Yifrach scoured the globe for pieces with exceptional craftsmanship, like throws from Spain and Peru, Fortuny pillows and objects made with exotic skins. He also sourced glass by Jochen Holz and Lobmeyr, along with rare vintage books and furniture.
L’Objet’s new design store is the perfect location for the discerning aesthete
The retail store will also dedicate an entire section to its apothecary range. Made from raw materials and essential oils, and developed by brand perfumer Yann Vasnier, the collection comprises three fragrances: 'Rose Noire', 'Côte Maquis' and 'Bois Sauvage'. All of these come in a hand and body wash, hand and body lotion, bath salts, bar soap and room spray. So whether it’s a unique gift, a beautiful object or flatware for your dining table that you want, L’Objet’s new hub has a bit of everything for the discerning aesthete.
The shop showcases artisanal gifts, selected glassware, soft goods and tabletops items carefully handpicked by L’Objet’s creative director, Elad Yifrach
The retail store will dedicate a section to its apothecary range, developed by Yann Vasnier, the brand’s perfumer
The range will include three new scents – ’Rose Noire’, ’Côte Maquis’ and ’Bois Sauvage’ – all of which will come in the form of a hand and body wash, hand and body lotion, bath salts, bar soap and room spray
Aside from L’Objet’s range of tabletop items, the retail location will carry objects that share the brand’s sensibilities, from glassware by Jochen Holz and Lobmeyr, to rare vintage books and furniture
Yifrach’s selection for his Bleecker Street hub has been sourced from across the globe
INFORMATION
For more information, visit the L’Objet website
ADDRESS
L'Objet
370 Bleecker Street
New York, NY 10014
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