As a home-from-home, New York City has always had a special place in Wallpaper's (and countless others') hearts. The Swiss watch company Mondaine clearly feels the same way. The design stalwart recently released its tribute to the Big Apple: three new styles of its Helvetica watch in colours that nod to the New York City subway.
The range’s light, regular and bold watches have been given the true New York treatment: all black faces and cases paired with minimal white dials and numerals. A flash of colour appears on the underside of each watch’s strap: red, blue and green to represent three of the city’s most popular subway lines.
Mondaine’s selection of the Helvetica watch for this purpose is no coincidence. In the 1960s, after years of using a confusing blend of different signage, typefaces and styles, the City of New York hired the firm Unimark to create a standardised design for the subway, allowing commuters to clearly navigate the underground. After extensive research, Helvetica was chosen as a typeface and the black and white model that still reigns today was formed. The changes were swiftly implemented by the creation of Massimo Vignelli and Bob Noorda’s style guide, ‘New York City Transit Authority Graphics Standards Manual’, and by the 1990s, Helvetica ultimately became the sole font to be used on the subway.
In honour of these landmark design events, each Mondaine watch comes wrapped in a special giftbox featuring the iconic Vigenlli subway map and including a set of vintage postcards – a perfect gift for true New Yorkers.
The Helvetica range’s light, regular and bold watches have been given the true New York treatment: all black faces and cases paired with minimal white dials and numerals, embellished with restrained flashes of colour that represent three of the city's subway lines
Each special edition is packed in a special giftbox featuring the iconic Vigenlli subway map, which also includes a set of vintage postcards
An example of the New York City subway's eye-catching visual language, which is also reflected in Mondaine's gift box
INFORMATION
The ’No. 1 New York’ Helvetica, $540. For more information, visit Mondaine’s website
-
Out of office: what the Wallpaper editors have been doing this weekA week of jetsetting has seen the editors in Tokyo, Milan, Vienna, Miami, New York and drinking Guinness with Jonathan Anderson in London
-
The Living Places experiment: how can architecture foster future wellbeing?Research initiative Living Places Copenhagen tests ideas around internal comfort and sustainable architecture standards to push the envelope on how contemporary homes and cities can be designed with wellness at their heart
-
Turin’s Museo Egizio gets an OMA makeover for its bicentenaryThe Gallery of the Kings at Turin’s Museo Egizio has been inaugurated after being remodelled by OMA, in collaboration with Andrea Tabocchini Architecture
-
One to Watch: designer Valerie Name infuses contemporary objects and spaces with historical detailFrom vessels to furnishings and interiors, New York- and Athens-based designer Valerie Name finds new relevance for age-old craft techniques
-
First look: Matthew Fisher opens the doors to his first gallery in ManhattanHistory, design, and environmental consciousness converge at M. Fisher in New York City, offering an experience that is as meaningful as it is visually striking
-
Cooper Hewitt’s ‘Making Home’ triennial reveals an intimate side of the museum’s Gilded Age architecture'We live and work in the Carnegie Mansion, but it's not typically something that we engage with directly in our exhibitions,' says Alexandra Cunningham-Cameron, one of the co-curators
-
Forged in the California desert, Jonathan Cross’ brutalist ceramic sculptures go on show in NYCJoshua Tree-based artist Jonathan Cross’ sci-fi-influenced works are on view at Elliott Templeton Fine Arts in New York's Chinatown
-
Italian designer Enrico Marone Cinzano fuses natural perfection with industrial imperfectionEnrico Marone Cinzano's first solo show at New York’s Friedman Benda gallery debuts collectible furniture designs that marry organic materials with upcycled industrial components
-
New York exhibition celebrates Maria Pergay, the ‘pioneer’ of metal furniture‘Precious Strength: Maria Pergay Across the Decades’ is on show at New York gallery Demisch Danant (until 30 November)
-
One to Watch: Brooklyn studio Outgoing gives new meaning to the idea of world buildingLife and creative partners Brett Gui Xin and Del Hardin Hoyle from Outgoing blur the lines between craft and concept in experimental designs that have the potential for greater application
-
Discover the alchemy of American artists Philip and Kelvin LaVerneThe work of Philip and Kelvin LaVerne, prized by collectors of 20th-century American art, is the subject of a new book by gallerist Evan Lobel; he tells us more
