Moroso New York has undergone a revamp. At 105 Madison Avenue, the furniture brand’s new flagship store will be opening on 14 October 2022. The redesign, courtesy of Studio Urquiola and replacing a space that first opened in 2007, comes as part of the company’s 70th-anniversary celebrations, and sees the store encompass a series of galleries and rooms that will host different collections, catering to everyone from the everyday browser to those looking for a full office revamp.
Included is the ‘Gallery of Wonders’, presenting the brand’s evolving visions for design, facilitated by its in-house research division, More-So. Under the co-creative directorship of Ron Arad, More-So projects lead to limited-edition and experimental works, aimed fundamentally at design enthusiasts.
At the entrance to the store, visitors encounter ‘Nature Furniture Collection’, designed by Front's Sofia Lagerkvist and Anna Lindgren, inspired by natural landscapes. The layout then encourages visitors to explore the full array of Moroso furniture designs. Rooms lead into one another, each displaying a different living setting and design solutions, from Jonathan Olivares’ ‘Square’ table and armchairs to the Diesel Living with Moroso collection.
Aside from the well-displayed furniture selections, the showroom is bespoke to its own needs. Upstairs is an area dedicated to contract design, where architects and interior designers can consult on Moroso furniture plans. On the ground floor is a custom reception desk by Moroso’s contract division, made from Paper Factor, a post-industrial, cellulose-based recycled material. Columns, originally functional supports, have been transformed into major features, while soft hues, potted foliage and distinctively ‘Moroso’ curves adorn the space, adding to the 360-degree view of the company that the store proposes. §
-
Year in review: Barbie to Snoop Dogg, the starriest design collaborations of 2024Design collabs went stellar as Snoop Dogg & Dr Dre served up Gin & Juice with Ini Archibong; Michael Bennett showcased lighting with Gantri; and Barbie turned Kartell furniture pink
-
RollAway Hospitality describe their all-electric RV as a luxurious suite on wheelsA Californian start-up combines zero emission tech with expert packaging to create a designer camping experience
-
‘I’m always looking for something weird’: Palace’s Lev Tanju on his new role as creative director for Fila+Wallpaper* fashion features editor Jack Moss sits down with Lev Tanju as the Palace founder brings his unabashed love of clothes to a new role as creative director of Fila+
-
Design practice Astraeus Clarke is inspired by cinema to tell a story and evoke an emotionIn a rapidly changing world, the route designers take to discover their calling is increasingly circuitous. Here we speak to Chelsie and Jacob Starley the creative duo behind Astraeus Clarke
-
Hella Jongerius’ ‘Angry Animals’ take a humorous and poignant bite out of the climate crisisAt Salon 94 Design in New York, Hella Jongerius presents animal ceramics, ‘Bead Tables’ and experimental ‘Textile Studies’ – three series that challenge traditional ideas about function, craft, and narrative
-
One to Watch: designer Valerie Name infuses contemporary objects and spaces with historical detailFrom vessels to furnishings and interiors, New York- and Athens-based designer Valerie Name finds new relevance for age-old craft techniques
-
First look: Matthew Fisher opens the doors to his first gallery in ManhattanHistory, design, and environmental consciousness converge at M. Fisher in New York City, offering an experience that is as meaningful as it is visually striking
-
Cooper Hewitt’s ‘Making Home’ triennial reveals an intimate side of the museum’s Gilded Age architecture'We live and work in the Carnegie Mansion, but it's not typically something that we engage with directly in our exhibitions,' says Alexandra Cunningham-Cameron, one of the co-curators
-
Forged in the California desert, Jonathan Cross’ brutalist ceramic sculptures go on show in NYCJoshua Tree-based artist Jonathan Cross’ sci-fi-influenced works are on view at Elliott Templeton Fine Arts in New York's Chinatown
-
Italian designer Enrico Marone Cinzano fuses natural perfection with industrial imperfectionEnrico Marone Cinzano's first solo show at New York’s Friedman Benda gallery debuts collectible furniture designs that marry organic materials with upcycled industrial components
-
New York exhibition celebrates Maria Pergay, the ‘pioneer’ of metal furniture‘Precious Strength: Maria Pergay Across the Decades’ is on show at New York gallery Demisch Danant (until 30 November)
