The Japanese emporium Muji opens a sprawling new NYC flagship this week—the company’s eleventh US store—in a prime location on Fifth Avenue across from the New York Public Library. With two floors and nearly 12,000 sq ft at its disposal, the store is Muji’s largest in North America and offers several new services (a scent bar, embroidery station) and collections (kids’ apparel) that haven’t previously been available in the States, as well as exclusive items like natural-material knitwear and animal-themed printed children’s’ clothing.
Exposed-brick walls, wood shelving and potted plants scattered throughout serve as a contrast to the brand’s streamlined, minimalist collection of living essentials—everything from toasters and rice cookers to suitcases—lending the space a warm, inviting feel.
Highlights exclusive to Fifth Avenue include three personalisation stations: the Aroma Lab, where visitors can create a bespoke home fragrance blended on the spot for use in the brand’s popular diffusers; an embroidery station, where over 100 designs — including a cheese burger, Mount Fuji, the New York taxi cab and letters — can be added to textiles or clothing; and a rubber stamp bar, where shoppers can personalise Muji's arsenal of paper goods and gift bags with a range of playful stamps.
The boutique also features an expanded area dedicated to Found Muji. Here, visitors can persue Muji's ongoing collection of curated artisanal and utilitarian everyday objects and homewares inspired by different cultures around the world. For the opening, the Fifth Avenue space's Found selection showcases utilitarian glassware, textiles and ceramics inspired by the Basque region.
The two-floor space boasts several new features, including a mini plant shop
The brand's Found Muji concept, a curation of artisanal and utilitarian everyday objects and homewares from different regions of the world, also gets an airing. It's current collection is dedicated to the Basque region
The Fifth Avenue space also comes armed with an aroma station, where shoppers can have a custom home fragrance blended on the spot for use in its popular diffusers
A collection of New York-branded tote bags, available exclusive to the store
A trio of Muji appliances - a rice cooker, electric kettle and toaster - recently made their way to the USA and are ready to buy
The embroidery station, where visitors can customise purchases with over 100 designs. The New York City collection includes motifs such as a cheeseburger, pretzel, yellow cab and the Statue of Liberty
INFORMATION
Website
ADDRESS
Muji
475 Fifth Avenue
New York, New York
-
The most whimsical hotel Christmas trees around the worldWe round up the best hotel Christmas tree collaborations of the year, from an abstract take in Madrid to a heritage-rooted installation in Amsterdam
-
Stone dials are making a comeback: here are the watches doing it bestWatches with hard stone dials are enjoying a surge in popularity
-
These illuminating fashion interviews tell the story of style in 2024Selected by fashion features editor Jack Moss from the pages of Wallpaper*, these interviews tell the stories behind the designers who have shaped 2024 – from Kim Jones to Tory Burch, Willy Chavarria to Martine Rose
-
Design Miami 2024 is alive with possibility: here are 14 things to seeDesign Miami 2024 opens 4-8 December – let Wallpaper* guide you to the highlights, from dazzling installations to plump sofas and anthropomorphic sculptures
-
Nendo’s collaborations with Kyoto artisans go on view in New York‘Nendo sees Kyoto’ is on view at Friedman Benda (until 15 October 2022), showcasing the design studio's collaboration with six artisans specialised in ancient Japanese crafts
-
Italian craftsmanship comes to Los Angeles in this eclectic Venice Canals apartmentBoffi Los Angeles celebrates a juxtaposition of texture throughout a waterside bolthole
-
Design Miami/Basel 2022 explores the Golden AgeDesign Miami/Basel 2022, led by curatorial director Maria Cristina Didero, offers a positive spin after the unprecedented times of the pandemic, and looks at the history and spirit of design
-
Kvadrat’s flagship New York showrooms encompass colourful design codesIndustrial designer Jonathan Olivares and architect Vincent Van Duysen have worked with Danish textile brand Kvadrat on the vast new space, also featuring furniture by Moroso
-
What to see at New York Design Week 2022Discover Wallpaper’s highlights from New York Design Week 2022 (10 – 20 May 2022): the fairs, exhibitions and design openings to discover
-
Colour defines LA ceramics studio and showroom of Bari ZipersteinStep inside the multifunctional ceramics studio, office and showroom of designer and artist Bari Ziperstein, designed by local firm Foss Hildreth
-
Design for Ukraine: Bocci and Design Miami join forces to raise fundsThe online sale of iconic Bocci pieces will benefit GlobalGiving’s Ukraine Crisis Relief Fund, providing urgently needed humanitarian aid
