As enthusiastic observers of all things that hail from Brazil, we were rather excited to hear that a new furniture company from one of our favourite countries was making its debut at Salone this year. Unveiled this week, TOG is the brainchild of Brazilian footwear company Grendene SA, whose portfolio includes Ipanema and Melissa, and whose expertise lies in plastic manufacturing.
TOG stands for 'All Designers Together,' a name that also serves as a motto and mission statement for a brand that was born with the goal to create an extensive collaborative network between designers, customers and manufacturers.
The large debut collection gathers an impressive list of international designers that range from Nicola Rapetti, head of TOG's design, research and development, to Industrial Facility duo Sam Hecht and Kim Colin. Philippe Starck's contribution to the range is the most far-reaching, with eleven collections that span from colourful plastic models, such as the 'Alfie Funghi' tables, to the exquisite 'San Jon', a foldable chair in aluminium and natural leather.
The mood of the new range is playful, and some pieces even lead double lives. French designer Ambroise Maggiar's 'Vodo Masko', an unasuming stool, conceals a voodoo face underneath. Dai Sugasawa's 'Os Hen' is a sculptural bench in the shape of an oversized bone.
At the core of the TOG concept is the union of manufacturing excellence, technology and individualism. The latter is achieved in-store or with an app that allows customers to add customised features by a selection of artists and designers during the production process.
Starck's contribution to the range is the most far-reaching with eleven collections. Pictured: 'Light Rock' chairs, by Philippe Starck
'San Jon' folding chair, by Philippe Starck
'Ema Sao' chair, by Philippe Starck
The mood of the range is playful, featuring pieces like Dai Sugasewa's 'Os Hen' - a sculptural bench in the shape of a giant bone
'Polo Treto' benches, by Nicola Rapetti
'Santa Prince' sofa, by Jonathan Bui Quang Da
'Square' chairs, by Sebastian Bergne
From the 'Tubo' collection by Sam Hecht and Kim Colin
Ambroise Maggiar's 'Vodo Masko' stools conceal voodoo masks beneath their seats
'Anton Ho' chair, by Philippe Starck
'Apolo Chapo' collection, by Ambroise Maggiar
'Diki Lessi' chairs, by Philippe Starck
'Jono Pek' chair, by Philippe Starck
ADDRESS
TOG Flagship Store
Piazza Gae Aulenti,
Torre B Ground Floor,
20154 Milano
-
An eco-conscious reconfiguration of space revives a London homeAn eco-conscious reimagining of a Victorian terraced home for a growing London family, THISS Studio’s Hartley House offers sustainable, spacious living
-
A guide to the best fashion stores Copenhagen has to offerWallpaper* picks the must-visit fashion stores in Copenhagen – from big-name boutiques and historic department stores to local labels and the best in second-hand, each presenting a fresh take on Danish design
-
Indian studio Compartment S4 celebrates architectural collaborationCompartment S4, the Indian architecture studio out of Ahmedabad and Mumbai, is true to its collective nature
-
Faye Toogood brings new life to Matisse’s legacyMilan Design Week 2023: tapped by Maison Matisse, the London-based designer has taken inspiration from the French master’s forms to create a collection of heirloom-worthy objects
-
Prada Frames 2023: Milan programme announcedProgramme announced for Prada Frames 2023 at Milan Design Week, the annual symposium curated by Formafantasma at Luigi Caccia Dominioni's Teatro Filodrammatici from 17 to 19 April
-
Alessi Occasional Objects: Virgil Abloh’s take on cutleryBest Cross Pollination: Alessi's cutlery by the late designer Virgil Abloh, in collaboration with his London studio Alaska Alaska, is awarded at the Wallpaper* Design Awards 2023
-
Salone del Mobile 2023: highlights from Milan Design WeekIn pictures: our highlights from Milan Design Week, held during the 61st Salone del Mobile 2023 (18-23 April)
-
USM launches blushing pink limited edition of its modular furnitureFollowing an installation during Milan Design Week 2022, USM launches a new pink limited edition of its Haller range
-
‘You don't want space; you want to fill it’: Milan exhibitionMaking its debut during Milan Design Week 2022 at Marsèll Paradise, a new exhibition by Matylda Krzykowski, explores how we approach the space we live in (until 15 July 2022)
-
Men’s mental health takes centre stage at an art and design exhibition by Tableau‘Confessions’, which travels to Copenhagen’s 3 Days of Design following its debut at Milan Design Week 2022, features commissioned work by 14 male artists, designers and architects, reflecting on toxic masculinity, vulnerability and mental health
-
Salone del Mobile 2022: highlights from Milan Design WeekIn pictures: our highlights from Milan Design Week 2022, held during the 60th edition of Salone del Mobile (7 – 12 June 2022)
