Ole Scheeren’s fast food concept for Dean & DeLuca wins Wallpaper* Design Award
When German architect Ole Scheeren first presented the fruits of his collaboration with gourmet grocer Dean & DeLuca at Design Miami in 2016, the trend for healthy fast food was just taking hold. ‘Stage’ is made up of a sculpted topography that cradles dishes to form a multi-layered cornucopia of fresh produce and ingredients. This self-contained piece not only celebrates the artistry of food, but also its ability to draw people together. Animated in its composition, yet as elegant as a classical still-life painting, ‘Stage’ dynamically re-orientates what fast food can be and has just won Best Counter Revolution in the Wallpaper* Design Awards.
‘Food is a fundamentally social thing,’ says Scheeren. ‘In my architecture, I’m generally interested in how space can support and inspire communal behaviour. The idea of “Stage” was to celebrate food and create a stage for food that will be served but, at the same time, create a stage for the people who both make and consume the food. It’s for people to come together, a social catalyst. It’s a freestanding object that people can congregate around; they can meet up and watch the preparation of the food itself.’
In late February, Dean & DeLuca brings Scheeren’s concept to life with the opening of its new outlet in Manhattan’s Meatpacking District. Building on the brand’s iconic deli counters, ‘Stage’ will act as a self-contained entity that visitors can peruse and circumnavigate. Alongside the usual coffee and pastry offering, it will also serve fresh, made-to-order dishes. Milled from a block of Tower Industries’ Meridian Solid Surface that meticulously conceals custom-designed heating and cooling units, and wrapped in reflective stainless steel, ‘Stage’ cuts a memorable figure. And brings fresh life to a forty-something deli revolutionary.
As originally featured in the February 2019 issue of Wallpaper* (W*239)
See more from the Wallpaper* Design Awards here
INFORMATION
For more information, visit the Ole Scheeren website and the Dean & DeLuca website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
-
Think small, think electric, as Hyundai attempts to revolutionise the classic Indian three-wheeler
Hyundai’s Micro Mobility strategy, in collaboration with Indian manufacturer TVS, has revealed two conceptual takes on small electric urban transport in a bid to cut the country’s crushing pollution issue
By Jonathan Bell Published
-
‘Just beneath the surface there’s another world’: How David Lynch used hair and make-up to create his singular universe
From Blue Velvet and Mulholland Drive to Twin Peaks, David Lynch used hair and make-up in his films as a narrative device, writes Laura Havlin
By Laura Havlin Published
-
Burns Night 2025: where to celebrate in London
It is time to raise a wee dram to Scotland’s national poet Robert Burns on Burns Night (25 January). Here is our pick of places to enjoy an evening of generous speechmaking, toasting, and drinking around London
By Tianna Williams Published