Persian company Golran produces rugs that are akin to fine works of art, so it seems fitting that the brand’s first flagship store is a gallery-like space. Located on Milan’s lively Via Pontaccio, the inaugural outpost’s interior is the work of Storage Associati architects with art direction by Francesca Avossa Studio.
‘One of the main challenges was to avoid creating just a store,’ explains Avossa. ‘This space is of course a place where exceptional rugs are displayed and staged like in an art gallery. But we wanted it to be more; a meeting space where designers and architects can come, be inspired and where beautiful projects are created.’
On the ground floor a serene clean-lined white space is flooded with daylight by three wide frameless windows. Down below in the basement, a wider ‘sample library’ and office space houses more than 500 carpet samples within a bespoke sliding shelf system. Here, customers can peruse exquisite hand knotted rugs by the likes of Dimore Studio, Inga Sempé, Raw Edges, Bertjan Pot and Isabella Sodi.
To ensure that the basement space does not go undiscovered, Storage Associati installed a glittering brass staircase that connects the two floors. ‘This staircase attracts customers down into the library space,’ say the designers of the opulent intervention. ‘The choice was to let customers enter a calm and simple gallery where carpets are hung on the wall or suspended like masterpieces. Contrary to this, the brass of the staircase creates a break, calling customers down into the working area, where we played with copper and detailed forms.’
Located on Milan’s lively Via Pontaccio, the outpost’s interior is the work of Storage Associati architects with art direction by Francesca Avossa Studio
‘One of the main challenges was to avoid creating just a store,’ explains Avossa
On the ground floor, a serene clean-lined white space is flooded with daylight by three wide frameless windows
Down below in the basement, a wider ‘sample library’ and office space houses more than 500 carpet samples within a bespoke sliding shelf system
To ensure that the basement space does not go undiscovered, Storage Associati installed a glittering brass staircase that connects the two floors
‘This space is of course a place where exceptional rugs are displayed and staged like in an art gallery. But we wanted it to be more; a meeting space where designers and architects can come, be inspired and where beautiful projects are created’
INFORMATION
For more information, visit the Golran website
ADDRESS
Golran
Via Pontaccio, 8
20121 Milano
-
The Park: step inside Jeremy King's mid-century dinerOne of several 2024 openings from restauranteur, Jeremy King, food critic Ben McCormack books in at The Park
-
Six brilliant bars for your 2025 celebrations, hot off the Wallpaper* travel deskWallpaper’s most-read bar reviews of the year can't be wrong: here’s inspiration for your festive and new year plans, from a swanky Las Vegas lounge to a minimalist London drinking den
-
Misfires and Monstrosities: three vehicular design disasters that show taste is in retreatFrom a multi-million dollar piece merchandise to a wretched Rolls-Royce, these are the low points of the year in transportation design
-
Beyond bathrooms: VitrA opens new showroom in LondonRecently opened in Clerkenwell, VitrA’s two-storey London flagship promises to be more multi-sensory bathroom social than a conventional show space
-
Get a flavour of modernist Mexico City at this new showroomVirtually tour VIDIVIXI’s new Mexico City showroom, and explore locally-made designs
-
Set in stone: Salvatori opens Dutch flagship with Piet BoonSalvatori throws open the doors to its first Dutch flagship, inside Piet Boon’s Amsterdam Headquarters
-
In LA, Molteni Group embraces midcentury modern heritageInside the new West Hollywood flagship, Molteni&C | Dada creative director Vincent Van Duysen creates an architectural transatlantic aura
-
Inside Casa do Passadiço’s dynamic new interior boutique in Lisbon -
New Shoreditch store celebrates the physical experience of designThrough Instagram, industry contacts and their Hackney locale, co-founders Emma and Jade Shone-Sanders offer a crafted design edit
-
Iris Ceramica Group designs culinary performance for London launch -
A new Hollywood design emporium includes sculptural Studiopepe installation
