Pierre Yovanovitch designs vibrant retail space at Villa Noailles in Hyères

The retail space at Villa Noailles in Hyères, designed by Pierre Yovanovitch.
The boutique at Villa Noailles in Hyères, designed by Pierre Yovanovitch.
(Image credit: Jérôme Galland)
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Wallpaper* Designer of the Year Pierre Yovanovitch had a stint as jury president of the 2018 edition of summer design soirée, Design Parade Toulon, sister event to Design Parade Hyères, now entering its 14th year. Following this, Jean-Pierre Blanc, director of the art centre Villa Noailles, has welcomed the Parisian designer back to realise a boutique inside the villa, that just opened during the annual international photo and fashion festival.

Bringing the same level of charisma that he is known for, Yovanovitch has created a shop with plenty of energy. He has sculpted bespoke furniture and archways that compliment the villa’s modernist charm. ‘Playing off of Robert Mallet-Stevens’ architecture and echoing the villa’s Cubist garden, I created a series of arches and perspectives which I accentuated with bold colors,’ Yovanovitch explains. Primary tones are used to outline the display coves, geometric passages and frames throughout, complimenting the natural French Riviera glow that peers in, ushering the summer spirit.

Retail space by Pierre Yovanovitch

(Image credit: press)

The theatrical allure of Yovanovitch’s work is embedded into the space too. Wares on sale are dramatised protagonists in the set – a play on visual merchandising that is ‘in keeping with my love of the opera and set design,’ he muses. The project is a fitting follow up to ‘The Erotomania of Mademoiselle Oops’, an exhibition that Yovanovitch presented at Design Parade Toulon last summer. Here he narrated the story of the fictional Mademoiselle by staging an evocative abandoned apartment.

As design troops start plotting their summer sojourn to Hyères, plans are in place for the 2019 exhibitions and prizes. Paris-based interior designer François Champsaur takes the helm as jury lead for Design Parade Toulon, meanwhile, for Design Parade Hyères, Mathieu Lehanneur has been appointed as guest of honour and president of the jury, promising another enriching showcase.

Retail space at Villa Noailles in Hyères from the outside

(Image credit: press)

Outside retail space by Pierre Yovanovitch

(Image credit: press)

INFORMATION

For more information, visit the Villa Noailles website

ADDRESS

Montée de Noailles
83400 Hyères
France

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Sujata Burman

Sujata Burman is a writer and editor based in London, specialising in design and culture. She was Digital Design Editor at Wallpaper* before moving to her current role of Head of Content at London Design Festival and London Design Biennale where she is expanding the content offering of the showcases. Over the past decade, Sujata has written for global design and culture publications, and has been a speaker, moderator and judge for institutions and brands including RIBA, D&AD, Design Museum and Design Miami/. In 2019, she co-authored her first book, An Opinionated Guide to London Architecture, published by Hoxton Mini Press, which was driven by her aim to make the fields of design and architecture accessible to wider audiences. 

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