Sofitel: The Brief

With the Sofitel MyBed products at the core of your creation - bed base, mattress, pillows, topper and duvet -  Sofitel and Wallpaper* are asking you to design a fantastical bedroom installation*. The winning MyBed Universe design will be constructed and installed in the lobby of the Sofitel Munich Bayerpost, Germany, where it will be the centrepiece at a cocktail party attended by high-profile representatives from Europe’s design and architectural community. 

*Competition closes 11 February 2014.

With selections judged on striking creativity and the most imaginative projection of the Sofitel MyBed product, a shortlist of ten MyBed Universe designs will be chosen by an esteemed panel including Sofitel representatives, Wallpaper* creative director Sarah Douglas, artist-designer Hervé Van Der Straeten and interior architect Nicolas Adnet.

All shortlisted entrants will receive a complimentary two-night stay in any Sofitel hotel around the world and extended exposure across the Wallpaper* digital platforms. As well as being the focal point of the celebratory cocktail party, the winner of the MyBed Universe competition will also feature in the July issue of Wallpaper* and receive a full Sofitel MyBed kit.

So, if you have a dreamy, Sofitel MyBed Universe idea, don’t sleep on it, send it to us now.